Dedication, bold choices and trying out new things

Cam

Owner of the brand

Ho Chi Minh (Vietnam) is the home base of Cam Nguyen, brand manager for Yomost at FrieslandCampina. "As a brand manager, I am empowered to act like an 'owner' of the brand. That means I have the autonomy to take the lead from strategic planning to perfect execution of the marketing plan. And I oversee the end-to-end commercial process to drive the success for the Yomost brand. I believe this is a significant advantage for my personal learning and development."

The keys to success

The past 5 years have been an incredible journey for Cam. "Our commercial team managed to double the business size and tripled our profitability of the Yomost brand. A result of our dedication, making bold choices, and trying out new things. 

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An incredible journey

Which initiatives contributed most to this success? 

1. Emphasising the brand's uniqueness and consistent storytelling
2. Adopting innovative strategies to connect with teens & young adults and convert them via youth platforms
3. Expanding our physical presence not only at key channels like traditional stores, hyper & supermarkets but also at strategic youth locations, like school canteens and convenience stores."

Yomost x FreeFire

"Personally, I am most proud of the campaign 'Yomost x FreeFire promotion.' Yomost was the first brand capturing FreeFire; the biggest mobile game platform of Vietnamese youth. By strategically driving scale engagement and conversion, the campaign had great impact on our brand health and business results." 

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Making impact

 "I love my work environment here at FrieslandCampina. I feel empowered to progress, develop and get better every day. Everybody is very open, professional, authentic, and respects each other's unique value and nature. Personally, I am passionate by nature. For me, passion creates motivation to start anything and is important to pursue any target in life. Therefore, I love bringing my whole and best self into everything, including my daily work. I feel rewarded whenever my efforts make an impact."

"I'm extremely proud of what we've accomplished together as a team."

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