Owner of the brand
Ho Chi Minh (Vietnam) is the home base of Cam Nguyen, brand manager for Yomost at FrieslandCampina. "As a brand manager, I am empowered to act like an 'owner' of the brand. That means I have the autonomy to take the lead from strategic planning to perfect execution of the marketing plan. And I oversee the end-to-end commercial process to drive the success for the Yomost brand. I believe this is a significant advantage for my personal learning and development."
An incredible journey
Which initiatives contributed most to this success?
1. Emphasising the brand's uniqueness and consistent storytelling
2. Adopting innovative strategies to connect with teens & young adults and convert them via youth platforms
3. Expanding our physical presence not only at key channels like traditional stores, hyper & supermarkets but also at strategic youth locations, like school canteens and convenience stores."
"I love my work environment here at FrieslandCampina. I feel empowered to progress, develop and get better every day. Everybody is very open, professional, authentic, and respects each other's unique value and nature. Personally, I am passionate by nature. For me, passion creates motivation to start anything and is important to pursue any target in life. Therefore, I love bringing my whole and best self into everything, including my daily work. I feel rewarded whenever my efforts make an impact."