Dedication, bold choices and trying out new things


Owner of the brand


Ho Chi Minh (Vietnam) is the home base of Cam Nguyen, brand manager for Yomost at FrieslandCampina. "As a brand manager, I am empowered to act like an 'owner' of the brand. That means I have the autonomy to take the lead from strategic planning to perfect execution of the marketing plan. And I oversee the end-to-end commercial process to drive the success for the Yomost brand. I believe this is a significant advantage for my personal learning and development."

The keys to success

The past 5 years have been an incredible journey for Cam. "Our commercial team managed to double the business size and tripled our profitability of the Yomost brand. A result of our dedication, making bold choices, and trying out new things. 


An incredible journey


Which initiatives contributed most to this success? 

1. Emphasising the brand's uniqueness and consistent storytelling
2. Adopting innovative strategies to connect with teens & young adults and convert them via youth platforms
3. Expanding our physical presence not only at key channels like traditional stores, hyper & supermarkets but also at strategic youth locations, like school canteens and convenience stores."

Yomost x FreeFire

"Personally, I am most proud of the campaign 'Yomost x FreeFire promotion.' Yomost was the first brand capturing FreeFire; the biggest mobile game platform of Vietnamese youth. By strategically driving scale engagement and conversion, the campaign had great impact on our brand health and business results." 


Making impact


 "I love my work environment here at FrieslandCampina. I feel empowered to progress, develop and get better every day. Everybody is very open, professional, authentic, and respects each other's unique value and nature. Personally, I am passionate by nature. For me, passion creates motivation to start anything and is important to pursue any target in life. Therefore, I love bringing my whole and best self into everything, including my daily work. I feel rewarded whenever my efforts make an impact."


"I'm extremely proud of what we've accomplished together as a team."

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