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Owner of the brand
Ho Chi Minh (Vietnam) is the home base of Cam Nguyen, brand manager for Yomost at FrieslandCampina. "As a brand manager, I am empowered to act like an 'owner' of the brand. That means I have the autonomy to take the lead from strategic planning to perfect execution of the marketing plan. And I oversee the end-to-end commercial process to drive the success for the Yomost brand. I believe this is a significant advantage for my personal learning and development."
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An incredible journey
Which initiatives contributed most to this success?
1. Emphasising the brand's uniqueness and consistent storytelling
2. Adopting innovative strategies to connect with teens & young adults and convert them via youth platforms
3. Expanding our physical presence not only at key channels like traditional stores, hyper & supermarkets but also at strategic youth locations, like school canteens and convenience stores."
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Making impact
"I love my work environment here at FrieslandCampina. I feel empowered to progress, develop and get better every day. Everybody is very open, professional, authentic, and respects each other's unique value and nature. Personally, I am passionate by nature. For me, passion creates motivation to start anything and is important to pursue any target in life. Therefore, I love bringing my whole and best self into everything, including my daily work. I feel rewarded whenever my efforts make an impact."