Communication

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Bringing our purpose, ‘Nourishing by Nature’, to life

At FrieslandCampina, the endeavour is, at all times, to provide better nutrition for people all over the world. We rely on our employees to bring our company’s purpose to life; this applies especially to our communication professionals.

The Corporate Communication department is into teams, each aiming at different internal and external target groups: Media Relations, Issue Management and Corporate Productions, Internal Communication, Business Group Communication and Member Communication. Each team is special and part of a larger vision that can only be realised when we are all together.

Business Group Communication

Business Group Communication is all about engaging the employees in their respective business group. Together with the business group President and Management Team, we create communication materials and organise regular events that share an easy to understand and clear story about the strategy, business priorities and results. Our aim is for employees to know exactly how they can contribute to winning in the market.

Internal Communication

Our Internal Communication team focuses on the employees of FrieslandCampina worldwide, helping them play a meaningful role. The team enhances our storytelling, making people proud of the company and its achievements. Also, the team visualises the roles individual employees play in the success of FrieslandCampina and coordinates our internal communication channels like Intranet and Yammer to foster behaviour that will support our common objectives.

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Media Relations, Issue Management and Corporate Productions

Our core activities include liaising with national and international media. To this end, the team maintains daily contact with journalists, writes press releases, and plans press conferences and meetings. Crucial for any corporate communication team, we work towards building, maintaining and measuring our company’s reputation. We work for a company with a great legacy and some wonderful achievements, which is what we would like to highlight. Core activities for our corporate productions include creating annual and semi-annual reports, corporate presentations and brochures as well as videos of the company. The team also manages our corporate website and social media.

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Member Communication

The focus of the Member Communication team is on the member dairy farmers of FrieslandCampina. This team informs and involves member dairy farmers in the Netherlands, Germany and Belgium, who are the co-owners of the company, through the cooperative. Our goal here is to strengthen the bond between members, the cooperative and the company.