Market Segment Manager
We are searching for a Channel Manager Horeca to grow FC-P Horeca penetration in France (strategic growth country), via: Developing and implementing local marketing strategy in line with global channel scalers (both on mental availability and relevant portfolio), taking local insights & trends into account.
Chúng tôi cần
- 4-6y - Proven experience in marketing management
- Academic/ Master (WO) level
- Proven experience in channel marketing management
- Good knowledge of the B2B and Foodservice market
- Customer focus: great curiosity for customer (operator) insights and thinking outside in
- Knowledge of Financial Management
- Effectively sets up strategies and plans
- French & English (verbal & written)
Functional skills:
- Strategic planning – to develop and execute plan OTIF
- Market insight (market trends/ competition, identify I&O and customer needs)
- Pro-active, willing to take ownership
Leadership competencies:
- Executing with Rigour
- Measuring & improving performance
- Gathering information and deriving insights
Chúng tôi có
What we offer:
- Full-time permanent contract - position to be filled immediately
- Remuneration depending on profile + 10% bonus on objectives
- Advantages: Reimbursement of the transport pass up to 50% + restaurant tickets
- Home office possible after agreement from the manager
Mô tả vị trí tuyển dụng
Main accountabilities:
Develop local channel insights & trends (eg. Competitor/ market/ categories and applications):
•Conduct thorough research on competitors, market trends, market pricing, relevant categories and applications and translate those/ feeding into actionable channel plans/ actions.
Execute a relevant & optimal portfolio in line with hero hero-focused assortment:
•Determine and optimize the relevant product portfolio (incl hero focused assortment, innovation & renovation initiatives) and align initiatives for product innovation and renovation to stay ahead in the market in line with the channel plan.
Local Channel plans (Marketing communication & activation):
•Translate FC Professional Horeca strategy into a France-specific 12Q plan, bringing global channel strategy and key jobs to be done towards OTIF execution with clear goal setting, KPIs, target group definition and evaluation.
•Customer Journey Mapping - map the customer journey to identify touchpoints and optimize the overall customer experience.
•And manage A&P within budget and monthly phasing
Data-driven- decision making:
•Utilize data analytics to make decisions (most recent data available) and continually optimize marketing strategies (incl. 12q and Budget initiatives). Monitor key performance indicators (both leading and lagging) on key activities and adjust tactics accordingly for maximum impact.
Chúng tôi tự hào rằng FrieslandCampina sở hữu một môi trường làm việc tuyệt vời - nơi mà mọi nhân viên được là CHÍNH MÌNH và được TRAO QUYỀN để phát huy hết tiềm năng của bản thân. Chúng tôi luôn khuyến khích sự khác biệt và hoan nghênh tất cả ứng viên bất kể giới tính, tôn giáo, chủng tộc, khuynh hướng tình dục, tuổi tác, khuyết tật, quốc tịch. Ngay cả khi bạn chưa đáp ứng hết tất cả các yêu cầu của vị trí đăng tuyển, nhưng bạn nhận thấy chúng tôi là nơi bạn đang tìm kiếm, hãy tự tin ứng tuyển ngay nhé!
Chi tiết bộ phận
Xem tất cả đồng nghiệp của bạn trên LinkedIn- Belongs to the Marketing Department
- Reporting to the Director Marketing Europe
- Thoughtful collaboration with - Country managers & commercial team, [other channel] manager, finance (incl. pricing), digital team, KOL/ ambassadors, AB customers and/ or distributors, category dev team.
- FrieslandCampina: For thousands of people every day, we are more than just a dairy company. To our farmers, our employees, the communities we serve, the businesses we work with and the people to whom we bring happiness, FrieslandCampina means something more. For them it's not just about what we do, but who we are.
Chia sẻ vị trí này
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JOB-ID: 57574 |
Market Segment Manager,
France