Market Segment Manager
We are searching for a Channel Manager Horeca to grow FC-P Horeca penetration in France (strategic growth country), via: Developing and implementing local marketing strategy in line with global channel scalers (both on mental availability and relevant portfolio), taking local insights & trends into account.
Ce que nous demandons
- 4-6y - Proven experience in marketing management
- Academic/ Master (WO) level
- Proven experience in channel marketing management
- Good knowledge of the B2B and Foodservice market
- Customer focus: great curiosity for customer (operator) insights and thinking outside in
- Knowledge of Financial Management
- Effectively sets up strategies and plans
- French & English (verbal & written)
Functional skills:
- Strategic planning – to develop and execute plan OTIF
- Market insight (market trends/ competition, identify I&O and customer needs)
- Pro-active, willing to take ownership
Leadership competencies:
- Executing with Rigour
- Measuring & improving performance
- Gathering information and deriving insights
Ce que nous offrons
What we offer:
- Full-time permanent contract - position to be filled immediately
- Remuneration depending on profile + 10% bonus on objectives
- Advantages: Reimbursement of the transport pass up to 50% + restaurant tickets
- Home office possible after agreement from the manager
Description du poste vacant
Main accountabilities:
Develop local channel insights & trends (eg. Competitor/ market/ categories and applications):
•Conduct thorough research on competitors, market trends, market pricing, relevant categories and applications and translate those/ feeding into actionable channel plans/ actions.
Execute a relevant & optimal portfolio in line with hero hero-focused assortment:
•Determine and optimize the relevant product portfolio (incl hero focused assortment, innovation & renovation initiatives) and align initiatives for product innovation and renovation to stay ahead in the market in line with the channel plan.
Local Channel plans (Marketing communication & activation):
•Translate FC Professional Horeca strategy into a France-specific 12Q plan, bringing global channel strategy and key jobs to be done towards OTIF execution with clear goal setting, KPIs, target group definition and evaluation.
•Customer Journey Mapping - map the customer journey to identify touchpoints and optimize the overall customer experience.
•And manage A&P within budget and monthly phasing
Data-driven- decision making:
•Utilize data analytics to make decisions (most recent data available) and continually optimize marketing strategies (incl. 12q and Budget initiatives). Monitor key performance indicators (both leading and lagging) on key activities and adjust tactics accordingly for maximum impact.
Chez FrieslandCampina, nous croyons en un environnement de travail où chaque employé peut être pleinement lui-même et se sentir libre d'exprimer tout son potentiel. Nous valorisons les différences et accueillons les candidatures quels que soient votre genre, votre religion, votre origine ethnique, votre orientation sexuelle, votre âge, votre handicap ou votre nationalité. Si ce que nous sommes vous correspond, nous vous encourageons à postuler, même si vous pensez ne pas correspondre à toutes les exigences du poste.
Détails de l'équipe
Voir tous les collègues sur LinkedIn- Belongs to the Marketing Department
- Reporting to the Director Marketing Europe
- Thoughtful collaboration with - Country managers & commercial team, [other channel] manager, finance (incl. pricing), digital team, KOL/ ambassadors, AB customers and/ or distributors, category dev team.
- FrieslandCampina: For thousands of people every day, we are more than just a dairy company. To our farmers, our employees, the communities we serve, the businesses we work with and the people to whom we bring happiness, FrieslandCampina means something more. For them it's not just about what we do, but who we are.
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JOB-ID: 57574 |
Market Segment Manager,
France