Brand Manager
At FrieslandCampina Hellas we are looking for an experienced Brand Manager who will join our Marketing team, and will be located in Athens, Greece.
In this role, you will be responsible to develop & implement the marketing strategy and plan for the assigned consumer brand/product category, reporting to the responsible Marketing Manager.
If you are interested in becoming a part of a dynamic team with great development opportunities, do not hesitate to apply with your English CV!
Chúng tôi cần
- Bachelor and Master degree in Marketing or Business related field
- At least 4 years of marketing experience in brand management of FMCG industry, preferably in Food & Beverage sector
- Holistic business understanding, commercial acumen, results oriented
- Team player, decisive and persuasive
- Excellent communication and strong analytical skills
- Experience in digital and social media platforms and technologies
- Excellent Knowledge of MS Office especially Excel, PowerPoint
- Excellent verbal and written communication skills in English
Chúng tôi có
- A purpose driven organization (nourishing by nature)
- Competitive compensation and benefits package
- Continuous career development & learning opportunities
- An international work environment that is friendly and inclusive – we are people focused and approachable
- Autonomy and trust to create longer term impact that help bring better nutrition to the world
- Hybrid way of working is the new normal for us where you can combine working from home or at the office
Mô tả vị trí tuyển dụng
- Strategic Planning: Contributes to the development of the Marketing Strategy (including brand, portfolio, communication, media and pricing strategy) & 12Q Plan for the assigned Brands. Ensures consistency of agreed Brand Positioning and Architecture principles in all marketing and brand plans.
- Strategic Execution: Has the ownership to drive the OTIF and successful implementation of the Marketing Strategy. Develops Annual Brand Plans & Budget in full alignment with Trade Marketing and Sales as to deliver business objectives. Budget management, ongoing monitoring & control.
- Brand Communication: Responsible for the communication briefs & debriefs, ensuring alignment with key stakeholders. Works closely with creative and consumer research agencies, so as to develop effective marketing campaigns and BTL promotional plans. Participates in the creation of Media & Digital Marketing communication plans. Understands the power of different touchpoints and orchestrate the delivery of overall media plan and digital strategy. Holds responsibility of brand sponsorships and experiential activations. Responsible for Packaging development of existing or new SKUs in collaboration with the agencies.
- Brand Performance: Actively gathers & analyses data on Brand and Market performance. Tracks & analyses performance of competitive activities. Drafts required marketing presentations for internal and external stakeholders. Generates meaningful conclusions & strong insights and proposes improvements and new ideas.
- Actively participates in the Brand forecasting process, prepares forecast files and coordinates with the teams to ensure flow of information and alignment.
Chi tiết bộ phận
Xem tất cả đồng nghiệp của bạn trên LinkedInFor thousands of people every day, FrieslandCampina is more than just a dairy company. To our farmers, our employees, the communities we serve, the businesses we work with and the people to whom we bring happiness, FrieslandCampina means something more. For them it's not just about what we do, but who we are. We value talented people from any background who want to contribute to something bigger than themselves. We encourage all of our employees to make decisions that benefit our entire company.
FrieslandCampina Hellas with an annual revenue of 327 million euro and employing more than 430 motivated employees , holds a leading position in the Greek dairy market. Our company offers a wide range of the highest-quality nutritional dairy products , including infant and toddler milks and creams, evaporated and high pasteurized milks, cheese, yoghurts, milk creams and butters under the brand names NOYNOY, Friso, Milner. Moreover, our company supplies the Greek HoReCa market with professional products under Frico, Debic and Barista’s Gold brands. At our company our employees are team players that seek collaborations built on trust and respect - and embrace the power of differences in order to grow together. We trust you to make a difference in your job and influence the bigger picture. Working at FrieslandCampina means you are contributing to a better world.