Global Category Marketing Manager
The Global Category Marketing Manager leads the strategic marketing agenda for the Specialised Nutrition category, with a strong focus on infant nutrition. In this role, you drive brand growth and market share across regions, with particular emphasis on Greater China as a key growth market. You work closely with global and cross-functional teams to define the global brand strategy, build a strong innovation pipeline, and lead end-to-end product development and launches.
Chúng tôi cần
- Master’s degree or MBA
- 10+ years of experience in B2C marketing, preferably within Food or Consumer Healthcare (IFT category is a plus), with both local and global exposure
- Strong expertise in brand management and development, including digital, social, and content marketing
- Proven experience in managing end-to-end NPD projects, from consumer insights to launch execution
- Strong analytical skills with the ability to build business cases and manage budgets effectively
- Strong ownership, strategic mindset, and commercial acumen; able to operate independently in a fast-paced, multicultural environment
- Fluent in English and Mandarin (spoken and written)
- Based in the Netherlands, within commuting distance of Amersfoort
- Willingness to travel approximately 25% to China and Hong Kong
Chúng tôi có
FrieslandCampina has a unique company culture of Dutch heritage and international presence. The work environment is informal and friendly, where you collaborate with passionate professionals. You will have access to training and coaching to support your professional growth, and internal career development opportunities are actively encouraged. With trust and autonomy, you will have the chance to create lasting impact, contributing to better nutrition for the world. As for the employment benefits:
- Salary between €6,500 and €8,900 per month, depending on knowledge and experience (full-time);
- Full-time workweek of 40 hours, 15% bonus, and a pension;
- Flexible working hours, hybrid working, plus either a train pass or a travel allowance of €0.23 per km (up to 30 km one way).
- 200 hours of annual leave, the option to buy or sell 40 extra hours, and 8% holiday allowance;
- Free milk & cheese during lunch and delicious barista coffee at our headquarters.
Mô tả vị trí tuyển dụng
As Global Category Marketing Manager for Specialised Nutrition, you are responsible for shaping and driving the global marketing strategy for the infant nutrition category. You play a key role in accelerating brand growth and strengthening our market position across regions, with a strong focus on Greater China as a priority growth market. You define and steer the global brand strategy, ensuring a consistent and compelling brand positioning across markets. By leveraging deep consumer insights and market understanding, you translate opportunities into a robust innovation pipeline. You lead end-to-end product development in close collaboration with R&D, from concept creation and validation to packaging, core assets, and successful market launches.
In this role, you work closely with regional and local teams to ensure global strategies are effectively translated into local execution, balancing global consistency with local relevance. You act as a strategic partner to senior stakeholders and enable markets to deliver strong commercial results. With a strong analytical and commercial mindset, you build solid business cases, manage category budgets, and track performance to continuously optimize results. You collaborate cross-functionally with teams such as Sales, Supply Chain, and Finance to ensure alignment and impact across the value chain.
You operate in a dynamic, international environment and regularly engage with teams in Greater China, including travel to the region, to stay closely connected to consumers, market developments, and business needs.
Chi tiết bộ phận
Xem tất cả đồng nghiệp của bạn trên LinkedInYou will be based in the Netherlands and part of the Global Specialised Nutrition team. This business group delivers high-quality infant nutrition under the Friso brand across key consumer markets, including mainland China, Hong Kong, Vietnam, Malaysia, Greece, and Mexico.
In this role, you will work closely with local teams in Greater China, one of our most important markets, to translate global strategies into strong local execution. You will collaborate intensively across regions and regularly travel to China and Hong Kong to stay close to consumers, market dynamics, and business needs.