Global Category Marketing Manager
Global Category Marketing Manager
The Global Category Marketing Manager will spearhead strategic marketing initiatives for the Special Nutrition (SN) category, with a primary focus on infant powder. This role is pivotal in driving brand growth, expanding market share, and shaping the category's success across multiple regions, with a strong emphasis on Greater China.
In this dynamic position, you will collaborate closely with global leadership and cross-functional teams to develop and execute a compelling global brand strategy. You will also play a key role in innovation planning, product development, and go-to-market execution, ensuring impactful product launches and long-term category success
What we ask
- At least 12 years of marketing experience, better in IFT category or Consumer Healthcare, foods related, with experiences in both country and global role.
- Expertise in brand management and development, communication including digital, social and content marketing.
- Experience in managing NPDs from end-to-end, including consumers insights, product concept, packaging design, core assets and launch plan development.
- Abrity to analyze marketing, develop solid business case short term and long term, well manage budget.
- Strong ownership and initiative to work independently, with good strategy mindset and commercial sense.
- Ability to work in a fast-paced, dynamic, and multicultural environment.
- Ability to communicate in English and in Chinese (speak, understand, reading)
- Willingness to travel
What we offer
- Unique company culture of Dutch heritage and international presence;
- To ensure a healthy work-life balance, we've implemented a hybrid work model for this role. You'll be required to visit our Amersfoort office no more than twice a week, allowing you flexibility while maintaining collaborative engagement;
- Receive home office essentials, such as an ergonomic chair, desk, monitors, and more, to support your comfort and productivity while working remotely;
- An NS business card, so you can travel to the office by train;
- When you’re not using your NS business card, you’ll receive a travel allowance of €0.23 per km, up to a maximum of 30km (one way);
- Keen on cycling? Take advantage of our bike purchase scheme, offering attractive tax benefits to help you acquire a brand-new bike. Enjoy the ride while saving on costs;
- Enjoy 200 hours of annual leave on a full-time basis, with the flexibility to sell or purchase up to 40 additional hours of holiday time. Your 8% holiday allowance ensures that you can make the most of your well-deserved time off;
- A workweek of (fulltime) 40 hours, a salary within the range of €6410 - €8242 and a bonus scheme;
- Receive a company laptop and mobile phone, enabling seamless communication whether you're on the move or working remotely.
- Free cheese and milk at lunch in the central office, and barista coffee to help you go through your working days with a lot of joy.
Vacancy description
The Global Category Marketing Manager will lead strategic marketing initiatives for the Special Nutrition (SN) category, with a primary focus on infant powder. This role is instrumental in driving brand growth, expanding market share, and strengthening the category’s presence across global markets, with a key emphasis on Greater China.
You will work closely with global leadership and cross-functional teams to develop and execute a comprehensive global brand strategy, drive an innovation pipeline, oversee product development, and ensure successful market launches. This is an exciting opportunity to make a significant impact in a dynamic and growing category.
Team Details
See all colleagues on LinkedInFor thousands of people every day, we are more than just a dairy company. To our farmers, our employees, the communities we serve, the businesses we work with and the people to whom we bring happiness, FrieslandCampina means something more. For them it's not just about what we do, but who we are.
We value talented people from any background who want to contribute to something bigger than themselves. We encourage all of our employees to make decisions that benefit our entire company. At FrieslandCampina we own our own career and act accordingly. We trust you to make a difference in your job and influence the bigger picture. Working at FrieslandCampina means you are contributing to a better world.
SN business mainly provide IFT to mum and baby. Global marketing team will closely work with global RD, nutrition, finance etc and local cross functional team.