Communication

Communication

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Bring our purpose ‘Nourish by Nature’ to life

Providing better nutrition for people all over the world. We rely on our employees to bring our company purpose to life in all we do.

This applies especially to our communication professionals. We’ve divided Corporate Communication into three subsections aiming at different internal and external target groups: Media Relations, Internal Communication and Corporate Productions & Issue Management. Although the focus may differ from one subsection to another, the essence of our messaging is the same for all of our Corporate Communication teams.

Media Relations

Core activities are:

Liaising with national and internal media (newspapers, TV, radio, social media)
Maintaining daily contact with journalists, writing press releases, planning press conferences and meetings
Preparing presentations and organising media trainings for board members
Building and especially maintaining our reputation

Internal communication

Our Internal Communication team focuses on the employees of FrieslandCampina worldwide, helping them play a meaningful role in their teams.

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Core tasks are:

Enhancing storytelling, while making people proud of the company and their work
Visualising the roles individual employees play in the success of FrieslandCampina
Coordinating our Intranet, Yammer, digital signage, town hall meetings, webcasts and printed media communication to foster behaviour that will support our common objectives

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Corporate Productions & Issue Management

Issue Management focuses on brand reputation. Core activities are:

Creating annual and semi-annual reports, corporate presentations and brochures, videos of the company
Aligning our corporate visual identity and visual guidelines
Managing our corporate website and social media