Marketing Manager AN NAM
Are you a strategic and hands-on marketing professional passionate about shaping the future of performance and active nutrition? We’re seeking a Regional B2B Marketing Manager to lead the execution of our North American marketing strategy for the Performance and Active Nutrition (PAN) segment, with a smaller focus on Medical Nutrition.
In this role, you’ll bring global strategy to life regionally, drive impactful marketing campaigns, and ensure our products and innovation pipelines resonate with both customer and consumer needs & trends in the U.S. and Canada.
What we ask
• A Master’s degree in Marketing, Food Technology, Business, or a related field.
• 6+ years of experience in B2B marketing or business development, ideally in sports, active, or medical nutrition.
• Ability to simplify complex technical/scientific concepts into compelling value propositions.
• Strong background in end-to-end campaign development, KPI setting, and performance analysis.
• Experience with 360° marketing strategies, including digital, brand awareness, and lead generation.
• Excellent communication and influencing skills; a team player with an agile mindset.
• Strategic thinker who’s also execution-focused — ready to drive initiatives and deliver results.
• Experience working within a bigger matrix organization.
What we offer
FrieslandCampina Ingredients offers not only a competitive salary but also training and education on the job because it's important for our people to continue to grow. After all, your development is not only good for your career; our products also benefit from it.
We believe in supporting our people to do their best work. Here’s what you can expect:
• A competitive salary based on your experience and skills.
• A hybrid working model that supports work-life balance.
• A collaborative, people-focused culture: Work alongside passionate, talented professionals in an environment that values respect, innovation, and inclusivity
• We invest in your learning and development through training, mentoring, and on-the-job experience. We have a strong emphasis on knowledge exchange between colleagues, which is ultimately the best way to learn
• Comprehensive benefits: Including 401k contributions, Health Insurance, generous paid time off, parental leave, and more.
• Global opportunities: Be part of a truly international company with a mission that matters
Vacancy description
Key Responsibilities:
• Lead the development and execution of regional marketing strategies for the PAN (90%) and support Medical (5-10%) nutrition segments.
• Localize and launch global product innovations, contributing insights from the NA market.
• Design and implement integrated marketing and communication plans, including thought leadership and lead generation.
• Track, analyze, and report campaign performance; continuously identify opportunities for improvement.
• Segment and map regional customers, feeding insights back to global teams.
• Provide competitive intelligence and market insights specific to the region.
• Collaborate on the regional application development roadmap alongside Technical Support Services (TSS).
• Manage regional A&P budgets in partnership with the Marcom team.
• Support customer innovation meetings with tailored value propositions and go-to-market concepts.
You’ll Work Closely With:
Business Development, Innovation & Execution Marketing, Sales, Product Management, Marcom, Regulatory, and Global Strategy Teams.
Team Details
See all colleagues on LinkedInTeam Details
Why Join Us?
This is a chance to work in a fast-paced, innovation-driven environment with a global reach. You’ll have ownership, autonomy, and the support of a collaborative, cross-functional team.
Ready to drive growth and innovation in the nutrition space?
Apply now and be part of a company shaping the future of health and wellness through science and strategy.
Why FrieslandCampina Ingredients?
At FrieslandCampina Ingredients (FCI), we’re proud to be a global leader in dairy-based nutritional solutions. We serve the infant, medical, active lifestyle, and food industries with innovation, purpose, and people at our core. With offices and production facilities worldwide, we operate with a commitment to sustainability, science, and customer success.
You'll join a passionate, entrepreneurial team making a real impact — from infant formulas that nourish the next generation to performance nutrition that fuels athletes.
Ready to Lead Growth?
Apply now and become part of a company where nutrition matters most, and where you matter too.
Salary Range: The anticipated annual salary range for this position is between $100,000 and $120,000. Pay is based on the qualifications necessary for the position, including years of work experience, education, training, and other considerations permitted by law. We consider qualified applicants with arrest and conviction records, as permitted by applicable laws. We are an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. FrieslandCampina Ingredients North America, Inc. expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, veteran status, or any other protected classification under the law.