From a young age, Jouke has taken his own course, fueled by a natural interest for new experiences that broaden his horizons. As Global Market Development Lead at FrieslandCampina, he is thrilled to have the opportunity to carry out many different projects. This helps him unleash his entrepreneurial nature. Jouke is driven to develop products that truly make a difference in people's lives. His inquiring mind, strong intuition and problem-solving skills have led him to work on innovations in dairy that do exactly this.
To pave my own path gives me the freedom to discover
"It just always feels like the right thing to do: discovering unfamiliar environments, meeting different individuals. I yearn for new encounters. To pave my own path gives me a sense of freedom." The same craving for freedom and urge to follow his instinct is reflected in his love for travel. Jouke's face lights up when he says: "On my ideal journey, I simply buy a ticket and trust my gut to take me where I need to go. Sometimes I end up immersing myself in bustling cities such as Shanghai or New York, and other times I prefer the peace and quiet of pristine, remote nature." As long as Jouke is free to roam around and discover, he's a happy man.
It is magical to work together with people from different backgrounds, ages and expertises. With a shared goal, you will make the impossible happen.
From the very start at FrieslandCampina, Jouke has been involved in new projects. "During the corporate traineeship I had the opportunity to join the Dairy Development Desk China. This unit had just been established to strengthen the relationship between China and FrieslandCampina. It was all very exciting to us, we were a small team of true pioneers." Being a pioneer within a big company fits Jouke seamlessly. ‘Working with a group of driven people gives me so much energy. Especially when you work on challenging issues together.' Jouke is a true believer of teamwork. "It is magical to work together with people from different backgrounds, ages and expertises. With a shared goal, you will make the impossible happen." This is also how he and his team developed a novel product: Biotis™ SleepWell.
In my opinion, innovation means finding solutions to real problems. Only then it creates forward movement and therefore progress.
‘We researched sleep quality and the needs of people who suffer from sleep deprivation and insomnia. The concept is based on these real consumer insights." What fascinates him about innovation is its problem-solving power: "In my opinion, innovation means finding solutions to real problems. Only then it creates forward movement, progress. Biotis™ SleepWell is part of the newly launched Biotis™ brand. The products launched within Biotis™ can truly help people. To me that is the meaning of the purpose of FrieslandCampina: “nourishing by nature". I’m very proud of the team and for being able to contribute to it." The project has sparked Entrepreneurial Jouke to do what he enjoys most: developing innovative solutions for real life problems, together with a diverse group of like-minded people.