FrieslandCampina has given me the ability to stretch myself and gain varied experience

With a background in account management, Meera joined FrieslandCampina 1.5 years ago seeking a role closer to brands and agencies. Today, she thrives in her varied role, responsible for YAZOO’s (£75m RSV) below the line comms consisting of creating impactful shopper marketing campaigns as well as leading on exciting New Product Development (NPD) projects.

“What drew me to FrieslandCampina is its unique blend of global reach and local charm. The UK office has a friendly, collaborative environment where everyone pitches in. Making a positive impact on consumers and farmers through a leading dairy company strongly appealed to me”.

“When I joined FrieslandCampina, I was surprised by how closely connected everything was. Collaborating across different countries and departments, like R&D, became a regular part of my role, offering a diverse and enriching experience!”

One of Meera’s proudest achievements is the launch of YAZOO Thick N’ Creamy, the first major YAZOO NPD in 6 years. Her £125k shopper launch plan in the UK’s biggest retailer resulted in a +12% sales uplift with 47% of shoppers who bought being new to the category, creating a win win for FC and the retailer.

In her fast-paced role, Meera finds her strength in resilience. "There will always be challenges, but the passion and drive to overcome them are what make this role so fulfilling!" she shares. The supportive team environment at FrieslandCampina fosters a "fail fast, learn quickly" culture, allowing her to bounce back and keep pushing boundaries.