Senior Brand Manager

As Senior Brand Manager you will have full brand responsibility, ranging from strategic brand choices, P&L driven decision making, creating brand campaigns to leading the brand day-to-day. It is on you to make the brand fit for future and decide upon the way to get there. Are you an independent marketing professional with strong communication and analytical skills? Do you know what it takes to answer consumer needs, whilst thinking about future consumption and category trends? Do you enjoy a wide responsibility and the exposure that comes with that? Then this position is the perfect opportunity for you!

Senior Brand Manager

What we ask

  • Bachelor degree in Business Studies, Marketing or related disciplines.

  • Minimum 6 years of consumer marketing experiences in FMCG.

  • Strong leadership and strategic planning skills.

  • Outstanding organizational and project management skills to ensure tight deadlines are met both internally and externally.

  • Strong collaboration skills to embrace a co-operative way of working and thrive in a multi-disciplinary matrix organization.

  • Entrepreneurial skills and ‘can do’ mentality’.

  • A decisive, persuasive and strong communicator: balance voicing opinion with sincere listening.

  • Result oriented, analytical and creative with excellent problem solving skills.

  • Growth-mindset: enthusiasm for acquiring new skills and knowledge.

  • Understanding of Medical Marketing/ CRM is an added advantage.

What we offer

  • Your salary is based on the weighting of your job, your experience and your training.

  • FrieslandCampina does not however only compensate its employees with monetary rewards.

  • We also consider it important for our people to continue to grow. After all, your development is not only good for your career; our products also benefit from it.

  • That’s why we invest in relevant training courses in your particular discipline.

  • The mutual exchange of knowledge between colleagues is also evident on the work floor. It is, after all, the most effective way to learn.

Vacancy description

  • Strategize and develop brand plan activities to achieve the target revenue as well as the brand equity.  Drive P&L decision-making.

  • Manage all brand plan & communications that serve both HK & GuangDong

  • Work closely with various internal stakeholders and external parties when planning and executing marketing projects in a dynamic business environment.

  • Lead marketing campaigns, new product development launches and implementation (involving brand strategy development and brand communication)

  • Develop marketing plan for assigned brands based on complete analysis of market, trade and consumer needs and resources and capabilities.

  • Evaluate brand performance and recommend/ execute appropriate changes in plans to achieve optimal results.

  • Provide good business judgment in all aspects of marketing for the assigned brands including creative, media, positioning, pricing and promotions.

  • Embrace data-driven decision-making to lead fact-based discussions.

  • Experience in coaching, motivating and managing a team member.


FrieslandCampina (Hong Kong) Limited is a multi-national dairy company headquartered in the Netherlands, with a strong presence in the Asia Pacific that includes Hong Kong. Royal FrieslandCampina provides around 1 billion consumers all over the world with dairy products containing valuable nutrients. With annual revenue of 11.5 billion euro. FrieslandCampina is one of the world’s five largest dairy companies.


In Hong Kong, our key consumer products are Infant Milk and Ready to Drink Milk under the brand names of Friso and Dutch Lady. In the Food Service, we are well known for market leader Black & White Evaporated Milk preferred by Tea Masters and long heritage Longevity sweetened condensed milk. We are expanding our business in the China market, Macau as well as Taiwan from our base in Hong Kong.


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JOB-ID: 45619 | Senior Brand Manager, Hong Kong

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