Category Finance Manager

Budgeting and planning
-    Co-ordinate the commercial departments’ budgeting process including setting of targets and timeframe to ensure efficient collection of data and information. The expected result is the whole biz plan including target P&L by  category, and target customer contribution report by channel/customer.
-    Develop, implement and maintain an effective and flexible budgeting system to cover all areas to provide a complete, clear and concise budget in line with local and Corporate requirements in an efficient and effective manner.
Costing, accounting and reporting 
-    Generate, maintain and manage regular and ad-hoc commercial costing and financial information to Consumer Marketing Director and CDSM Director, as well as statutory reporting requirements. 
-    Optimize A&P costs, analyse deviations timely.
Management information, analysis and recommendation  
-    Monitor business key performance indicators and propose required actions
-    Provide financial assessment and analysis including pricing, production innovation, marketing activities, sales promotion and merchandising, capital investment and other projects for the category
-    Proactively participate and sharpen the vol forecast in S&OP meeting together with the Biz team
-    Prepare and analyze financial forecast on annual, quarterly and monthly basis to evaluate category’s performance in order to identify trends and underlying business issues
-    Perform timely and detailed variance analysis on all significant financial variances to identify reason(s) for the variances, including A&P costs, in order to enable corrective measures to be undertaken for negative variances, and to capitalise on opportunities presented by positive variances which will contribute to ongoing improvement of the commercial departments’ financial and operational performance.    
-    Evaluate key A&P activities, brand launch programs, consumer marketing and CDSM operating expenses and variances, both planning and operational in order to optimize the investment from these learnings by channel and by category.
-    Undertake decision support and sensitivity analysis for costing, expenses and pricing decisions.
-    Together with the business team, manage the marketing activity agenda of the category including medium and long-term plan
-    Provide financial support in analysing, building and negotiating new trade term with external customers.
-    Prepare and analyze CC performance by channel (GT/MT) monthly basis and highlight the key opportunity/issue for action to GT/MT team.
-    Value chain analysis in new biz model, ex: rural
-    Provide induction/training to business partners and colleagues on maintenance of financial operations (provision, actual spending, etc) including the proper accounting thereof in accordance with SCOA. (Including basic training for CD MT/GT team for financial and CC awareness).
-    Provide the financial support to distributors in consulting and developing financial plans to be WCD.
Biz partnering and financial risk controlling
-    Partner with Business Unit to provide commercial support 
-    Build/ ensure process in place not only to control the biz risk but also to accelerate the decision making for biz activities in term of standardized format and clear schedule of authority.
-    Evaluate and Keep improving the process to well adapt with dynamic market context.
Others
-    Lead or participate in ad-hoc tasks or special projects as directed by Finance Director.
 

This position report to Commercial Controlling Manager, with 3 peers.