Brand Manager - HoReca
Brand Manager - HoReca
FC-Professional (~€2.4B NS) –FAT valorization at a profitable growth YoY. FC-P will drive farmer profit in the B2B customer channels and is the go-2-partner (in dairy and plant-based value-added ingredients) for our customers. In close cooperation with customers and through the exchange of in-depth market, ingredient and application expertise, FC-P helps customers to win in their markets. FC-P is a global business with local offices, and dedicated product and application development and production facilities around the world.
Wat we vragen
Strategic planning – to develop and execute plan OTIF:
• Strong ability to formulate a clear 12Q plan, for achieving the channel objectives. And flawlessexecution of the plans OTIF (strong commitment to meeting deadlines and delivering complete/highquality
results within budget), including the ability to measure effectiveness.
• Including the ability to assess both external and internal factors/ circumstances, priority setting (cascading choices), and allocating resources (A&P budget) effectively.
Result-Oriented:
• Demonstrate a strong focus on achieving measurable outcomes and exceeding targets. Take initiative, set clear objectives, and work tirelessly and constructively to deliver results.
Creative conceptual thinking:
• Bring a creative and innovative mindset to problem-solving and project development. Develop out-ofthe- box solutions that differentiate our added value solutions for our customers. And excels at conceptualizing fresh approaches and solutions to issues or opportunities.
Market insight (mrkt trends/ competition, pricing, identify I&O and customer needs):
• Proven understanding market trends, by monitoring channel developments (competition, application and products), customer behavior, and emerging channel developments (technology/ digital etc.). And the ability to translate channel/ country issues and opportunities into actionable initiatives (related to our operator/ customer needs).
Analytical Skills:
• Possess strong analytical capabilities to interpret data and draw meaningful insights. Use data-driven approaches to inform decision-making, also comfortable working with quantitative and qualitative data sources, even when data is limited.
Proactive Approach:
• Demonstrate a proactive mindset by anticipating challenges and taking initiative and thrive in a fastpaced environment. Actively seek opportunities for improvement and contribute ideas to improve
processes.
Willingness to Take Ownership:
• Take full ownership of tasks, ensuring successful execution. Show accountability for outcomes and results, whether individually or as part of a team. Exhibit a can-do attitude and a commitment to seeing initiatives through to a successful implementation (and evaluation).
Wat we bieden
Be able be part of the Channel HoReca Team giving support to FC Professional Spain
Challeging position in a growing company
Vacaturetekst
We are looking for a HoReca channel manager to develop the following:
Develop local channel insights & trends (eg. Competitor/ market/ categories and applications):
• Conduct thorough research on competitors, market trends, market pricing, relevant categories and applications and translate those/ feeding into actionable channel plans/ actions.
Execute a relevant & optimal portfolio in line with hero hero-focused assortment:
• Determine and optimize the relevant product portfolio (incl hero focused assortment, innovation & renovation initiatives) and align initiatives for product innovation and renovation to stay ahead in the market in line with the channel plan.
Local Channel plans (Marketing communication & activation):
• Translate FC Professional HoReca strategy into a Spain-specific 12Q plan, bringing global channel strategy and key jobs to be done towards OTIF execution with clear goal setting, KPIs, target group definition and evaluation.
• Customer Journey Mapping - map the customer journey to identify touchpoints and optimize the overall customer experience.
• And manage A&P within budget and monthly phasing
Data-driven- decision making:
• Utilize data analytics to make decisions (most recent data available) and continually optimize marketing strategies (incl. 12q and Budget initiatives). Monitor key performance indicators (both leading and lagging) on key activities and adjust tactics accordingly for maximum impact.