B2B Marketeer Biotis
B2B Marketeer Biotis
We are looking for an experienced and driven senior B2B marketer to join the FrieslandCampina Ingredients Performance, Active & Medical Nutrition Segment Marketing team. As part of the focused approach of FrieslandCampina Ingredients to nutrition throughout adulthood, this role focuses on our new B2B brand, Biotis®. Biotis® is a B2B science-backed brand for health benefit driven ingredient solutions.
In this role you are responsible for the Biotis® Brain Health strategy, innovation roadmap and business cases delivery, as well as in market execution. Your contribution is essential to development of market leadership in functional ingredients, delivering Health benefits globally to consumers, through collaboration with B2B customers (Brand Owners in predominantly functional foods & drinks and dietary supplements). With a B2C angle in mind we focus on increasing awareness of our solutions in the market segments for performance, active & medical nutrition (B2B2C mindset), especially around the role of functional dairy and plant-based ingredients, in particular proteins and prebiotics.
Wat we vragen
- BA/BSc/master level, preferably in Business Economics, Communication, Marketing, Food Technology, Nutrition or Business Administration.
- Minimum 10 years work experience in B2B marketing (relevant for the Segment e.g. in early life, food & Nutrition, supplements) with a scientific base
- good financial acumen. Being able to think in scenarios, business case development and business performance analysis
- Commercial acumen skills
- Extensive experience in B2B marketing, branding, communications, digital and general business strategy.
- Fluent in English
- Result oriented, creative with excellent problem solving, analytical
- Entrepreneur, pro-active, action driven and execute with speed
- Strong interpersonal, organisational, written and oral communications skills
- Able to work in matrix and network organisation with multi-disciplinary approach
Wat we bieden
- Unique company culture of Dutch heritage and international presence
- We offer great work life balance, and competitive salary & benefits package so you can enjoy it
- Competitive pension scheme, holiday allowance of 8%, bonus scheme, flexible working hours and the ability to work from home.
- Diverse training and mentoring programs to help you grow on your own professional journey
- Exceptional support of cross disciplinary movement within the company to broaden your knowledge and growth paths
- A friendly and informal working environment, yet professional team members as sparring partners
- Autonomy and trust to create longer term impact that helps bring better nutrition to the world
- Free cheese and milk at lunch in the central office, and barista coffee to help you go through your working days with a lot of joy
Vacaturetekst
- Responsible for delivery and execution of the marketing and innovation strategy and business cases for Biotis® Brain Health
- Accelerate the growth of the active nutrition segment by building a compelling marketing story and value propositions, plus materials for B2B customers, including prepare, develop and tailor B2B customer presentations
- Responsible for the A&P budget for the brand together with other segment marketers
- With the Biotis® Marketing Lead and other Biotis® marketers, responsible for the delivery of the Biotis® annual budget (volume & sGP) and AN innovation delivery (shared target with full Segment marketing team)
- B2B Marketing Lead for 1 global Region (for the full segment scope), to be updated to new objectives and target setting
- Participate in and contribute to team and project meetings including, general business strategy, products/services offered and target customers (segmentation)
- Regularly assess market opportunity sizing and trend tracking in partnership with market intelligence
- Keeping up to date with B2B competitor activities and developing counterstrategies
Ons team
Zie alle collega's op LinkedInFor thousands of people every day, we are more than just a dairy company. To our farmers, our employees, the communities we serve, the businesses we work with and the people to whom we bring happiness, FrieslandCampina means something more. For them it's not just about what we do, but who we are.
We value talented people from any background who want to contribute to something bigger than themselves. We encourage all of our employees to make decisions that benefit our entire company. At FrieslandCampina we own our own career and act accordingly. We trust you to make a difference in your job and influence the bigger picture. Working at FrieslandCampina means you are contributing to a better world.
FrieslandCampina Ingredients (FCI) is a world-class, global leader in dairy and plant-based value-added, healthy and functional ingredients and solutions. In close cooperation with customers and through the exchange of in-depth expertise, FCI helps customers to win in the market especially in the areas where nutrition matters most, such as for infants, elderly people, for delivering performance, active and medical nutrition. The business group serves the infant & toddler nutrition, medical nutrition, functional food & drinks, pharmaceutical and supplement industries with natural, value-added ingredients and dedicated innovations. FCI is a global business with sales offices, dedicated ingredient research and production facilities around the world in the Netherlands, Germany, United States, Indonesia, China, Singapore, Japan, Brazil, Egypt, New Zealand and India.
You will report to the Global Marketing Lead Biotis®, with daily work coordinated and executed in close collaboration with the members of the Biotis®segment marketing team and Global Marketing Director. You also engage closely with the sales, development, science, regulatory marketing communications, and the regional sales offices.