Brand, Media & Insights Manager
Brand, Media & Insights Manager
The Brand, Media & Insights Manager will play a pivotal role in driving brand strategy, executing marketing campaigns, analyzing consumer insights, and managing media planning to ensure the successful growth of our brands. This position requires a proactive, adaptable individual capable of thriving in a dynamic, less process-driven environment
What we ask
Knowledge and Skills
- Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
- Proven experience in brand management, media planning, and consumer insights.
- Expertise in conducting and analyzing market research, including brand health tracking and focus groups.
- Strategic Thinking: Ability to see the big picture and translate it into actionable strategies.
- Consumer-Centric Approach: Deep understanding of consumer behavior and its influence on brand strategy.
- Adaptability: Comfortable working in a chaotic, fast-paced environment with minimal processes.
- Collaboration: Strong interpersonal skills to work effectively with internal teams, external partners, and stakeholders.
- Results-Driven: Focused on achieving measurable outcomes and driving business success
What we offer
At FrieslandCampina, you'll immerse yourself in a unique, globally connected culture, where collaboration with colleagues across all our businesses is part of daily life. Alongside a competitive salary and comprehensive benefits package, we’re dedicated to your ongoing development, offering abundant opportunities for hands-on learning. Our informal, friendly environment fosters teamwork with passionate professionals who share your drive for excellence. At FrieslandCampina, we empower you with the autonomy and confidence to make a meaningful impact — helping to nourish the world while advancing your career.
Vacancy description
Brand Strategy and Performance Management
- Develop and implement brand plans to achieve business objectives and market growth.
- Define and manage brand positioning, ensuring alignment with market opportunities and consumer needs.
- Oversee A&P budget allocation to optimize brand investments and ensure a positive ROI.
- Monitor and analyze brand health indicators, including penetration, awareness, and equity metrics.
- Ensure brand consistency across all touchpoints and regions.
Consumer Insights
- Independently drive consumer research initiatives, including focus groups, surveys, and penetration studies.
- Analyze brand health indicators to identify opportunities and gaps.
- Translate consumer insights into actionable strategies to enhance brand performance.
- Continuously monitor market trends and competitor activities to inform strategic decisions.
Media Planning and Execution
- Develop and oversee media strategies, ensuring optimal channel mix to achieve brand goals.
- Collaborate with media agencies to plan and execute campaigns, including digital, traditional, and emerging platforms.
- Monitor media performance and adjust strategies based on real-time data and insights.
- Ensure that all media activities align with overall brand objectives and resonate with target audiences.
Product Development
- Collaborate with cross-functional teams, including R&D and factory operations, to drive recipe enhancements and new product development.
- Lead the commercialization process for new products, ensuring timely launches and market readiness.
- Utilize consumer feedback to refine products and address quality issues.
- Support innovation initiatives to maintain competitiveness and relevance in the market.
Qualifications and Experience:
- Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
- Proven experience in brand management, media planning, and consumer insights.
- Expertise in conducting and analyzing market research, including brand health tracking and focus groups.
- Strong understanding of A&P budget management and its impact on brand performance.
- Demonstrated ability to thrive in a dynamic, less structured environment.
- Exceptional communication, analytical, and problem-solving skills.
- Proficiency in leveraging data to inform strategic decisions and drive results
Team Details
See all colleagues on LinkedInFor thousands of people every day, we are more than just a dairy company. To our farmers, our employees, the communities we serve, the businesses we work with and the people to whom we bring happiness, FrieslandCampina means something more. For them it's not just about what we do, but who we are.
We value talented people from any background who want to contribute to something bigger than themselves. We encourage all of our employees to make decisions that benefit our entire company. At FrieslandCampina we own our own career and act accordingly. We trust you to make a difference in your job and influence the bigger picture. Working at FrieslandCampina means you are contributing to a better world.