Brand Manager - UAE
Brand Manager - UAE
The Brand Manager will play a key role in driving brand strategy, unlocking consumer insights, and leading innovation initiatives to accelerate growth. This position requires a proactive, adaptable individual who can work cross-functionally to bring impactful innovations to market while ensuring consistent brand performance
What we ask
Qualifications and Experience
- Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
- Proven experience in brand management, innovation, and consumer insight generation.
- Experience working cross-functionally across Marketing, R&D, Procurement, and Sales.
- Strong analytical, commercial, and communication skills.
- Demonstrated ability to manage multiple projects in fast-paced, dynamic environment
Key Competencies
- Strategic Thinking: Ability to turn insights into actionable strategies and innovation plans.
- Innovation Execution: End-to-end ownership of product development and commercialization.
- Consumer-Centricity: Strong instinct for consumer needs and translating them into business opportunities.
- Cross-functional Collaboration: Skilled at driving alignment across diverse teams.
- Results Orientation: Focused on delivery, timelines, and measurable impact.
What we offer
At FrieslandCampina, you'll immerse yourself in a unique, globally connected culture, where collaboration with colleagues across all our businesses is part of daily life. Alongside a competitive salary and comprehensive benefits package, we’re dedicated to your ongoing development, offering abundant opportunities for hands-on learning. Our informal, friendly environment fosters teamwork with passionate professionals who share your drive for excellence. At FrieslandCampina, we empower you with the autonomy and confidence to make a meaningful impact — helping to nourish the world while advancing your career.
Vacancy description
Key Responsibilities
Brand Strategy and Performance Management
- Develop and implement brand plans to achieve business and growth objectives.
- Define and manage brand positioning based on market opportunities and consumer needs.
- Oversee A&P budget allocation to optimize brand investments and drive ROI.
- Monitor brand health metrics such as awareness, penetration, and equity across markets.
- Ensure brand consistency across all touchpoints and regions.
Consumer Insights
- Independently lead consumer research initiatives (e.g., focus groups, U&As, brand health tracking).
- Translate insights into actionable brand and communication strategies.
- Continuously monitor market trends and competitive activity to inform strategic planning.
Innovation Management
- Lead end-to-end innovation process from concept to execution.
- Collaborate closely with procurement to identify and negotiate with suitable suppliers to bring innovations to market.
- Manage the full innovation workflow, including:
- Identifying supplier and manufacturing partners
- Developing packaging briefs and overseeing design process
- Ensuring product quality standards with R&D and Quality teams
- Building business cases, financial models, and volume forecasts
- Coordinating with Supply Chain, Finance, and Sales to create go-to-market and execution plans
Monitor post-launch performance and provide recommendations for improvement
Team Details
See all colleagues on LinkedInFor thousands of people every day, we are more than just a dairy company. To our farmers, our employees, the communities we serve, the businesses we work with and the people to whom we bring happiness, FrieslandCampina means something more. For them it's not just about what we do, but who we are.
We value talented people from any background who want to contribute to something bigger than themselves. We encourage all of our employees to make decisions that benefit our entire company. At FrieslandCampina we own our own career and act accordingly. We trust you to make a difference in your job and influence the bigger picture. Working at FrieslandCampina means you are contributing to a better world.