Assistant Brand Manager
Assistant Brand Manager
Passionate individual to support packaged milk category growth in Pakistan by driving insight-led consumer education and initiatives that shift households from loose to packaged milk. The role will also support the development and launch of a NPD. This role requires strong consumer understanding, project ownership, and cross-functional collaboration.
What we ask
- You have 2-3 years of experience working in core marketing
- You possess excellent analytical skills to effectively identify, prioritize, and communicate business opportunities based on consumer and market insights
- You are proactive and take ownership, with a passion for discovering new opportunities.
- You excel in effective communication and know how to balance assertiveness with active listening
- You have strong collaboration skills
What we offer
At FrieslandCampina, you'll immerse yourself in a unique, globally connected culture, where collaboration with colleagues across all our businesses is part of daily life. Alongside a competitive salary and comprehensive benefits package, we’re dedicated to your ongoing development, offering abundant opportunities for hands-on learning. Our informal, friendly environment fosters teamwork with passionate professionals who share your drive for excellence. At FrieslandCampina, we empower you with the autonomy and confidence to make a meaningful impact — helping to nourish the world while advancing your career
Vacancy description
- Responsible for the creation and execution of a Category Development roadmap to increase packaged milk penetration.
- Drive consumer behavior change initiatives by addressing barriers to packaged milk usage through insight-led communication and education.
- Lead development of consumer education content, advocacy programs, and influencer partnerships promoting packaged milk benefits.
- Responsible for end-to-end innovation pipeline.
- Work closely with cross-functional teams on concept development, product positioning, packaging, and launch planning.
- Support creation and execution of launch campaigns, including communication strategy and digital content.
Team Details
See all colleagues on LinkedInFor thousands of people every day, we are more than just a dairy company. To our farmers, our employees, the communities we serve, the businesses we work with and the people to whom we bring happiness, FrieslandCampina means something more. For them it's not just about what we do, but who we are.
We value talented people from any background who want to contribute to something bigger than themselves. We encourage all of our employees to make decisions that benefit our entire company. At FrieslandCampina we own our own career and act accordingly. We trust you to make a difference in your job and influence the bigger picture. Working at FrieslandCampina means you are contributing to a better world