Innovation Marketing Manager Campina
Are you ready to drive innovation at Campina? Join our Campina Benelux team to lead growth through innovative products and portfolio strategies. You'll create exceptional consumer experiences across the Netherlands and Belgium, while advancing product sustainability. Work alongside a passionate, skilled team and collaborate across both markets to make a meaningful impact.
What we ask
You hold a Master’s degree, preferably in a relevant field.
You have a minimum of 8 years in B2C FMCG marketing, with a strong focus on conceptual marketing (innovation, brand development) and financial management.
You possess exceptional analytical abilities to identify, prioritize, and present business opportunities based on consumer and market insights. You have a proven track record in organizational and project management, with experience in engaging senior stakeholders.
You are proactive, responsible, and continuously driven to find opportunities for change. You thrive in a multi-disciplinary matrix organization and have strong collaboration skills. You are decisive, persuasive, and an effective communicator who can balance assertiveness with active listening.
You are fluent in both written and spoken English and Dutch. Proficiency in French is a plus.
You are based in Belgium, with a willingness to travel frequently to the Netherlands (Amersfoort headquarters, Wageningen R&D center, customer and market visits, etc.).
What we offer
Comprehensive Benefits Package
Hybrid Work Model
Innovative Environment
Career Development Opportunities
Meaningful Projects
Diverse and Inclusive Workplace
Vacancy description
This senior-level position requires expertise in both conceptualization and execution, with a focus on delivering high-quality innovation. As the Innovation Marketing Manager, you will lead innovation efforts and manage a key segment of Campina’s portfolio. You will serve as the expert representative within the Campina team for your area of responsibility.
Key Responsibilities:
Innovation Development: Identify and develop opportunities into winning propositions (insight, concept, product, and packaging portfolio) for implementation within the next 1-2 years.
Analysis and Opportunity Identification: Conduct external analyses to identify consumer needs and behaviors, translating these insights into actionable opportunities for Campina. Perform in-depth market and financial analysis to identify business growth opportunities.
Collaboration: Partner closely with Business Group Europe to create and manage a long-term innovation pipeline.
Project Leadership: Take commercial leadership in delivering innovation projects, engaging with multidisciplinary teams and stakeholders to ensure consumer-centricity from insight to market launch.
Execution: Work with cross-functional teams to ensure timely and full (OTIF) delivery of product launches, ensuring flawless execution across all marketing elements.
Performance Monitoring: Track brand performance and implement corrective actions as needed. Provide insights on market trends and consumer behavior by analyzing data from sources such as Nielsen/GfK, through regular and ad hoc reports.
Role Model: Inspire the broader organization with a consumer-centric, outside-in approach to innovation.
Team Details
See all colleagues on LinkedInJoin FrieslandCampina’s Campina Benelux team, a dynamic group driving growth and innovation across the Netherlands and Belgium. Collaborate with skilled professionals in an innovation-driven, international environment to deliver sustainable, consumer-centric solutions. Together, we create exceptional products and meaningful impact.