“The best culture I have been a part of is at FrieslandCampina UK”

Alasdair Dadswell is Business Unit Controller Grocery in the UK, where he manages the Grocery sales team and ensures the company is set up for success for years to come.  Here he oversees the grocery Profit & Loss for key brands such as Yazoo, Chocomel, and Barista Coffee Co, along with the Private Label portfolio. This involves managing a portfolio valued at £100m+, collaborating with customers for long-term growth plans, leading the category with the company vision and developing the team to achieve their best potential. 

Alasdair joined FrieslandCampina 3 years ago, fuelled with a passion for growing his experience and testing himself in a competitive industry. Within these 3 years, he proved to be a perfect fit, resulting in taking on the role of Business Unit Controller, after initially joining as a Customer Development Manager.

As a firm believer in the power of collaboration, Alasdair embraces the collaborative spirit that thrives at FrieslandCampina. "The successful introduction of our Chocomel brand in the UK shows how effective teamwork can be. Our marketing, sales, and supply chain teams worked seamlessly to bring this popular product to the market and guarantee its ongoing success."

He adds: “The key to success lays in open communication and a supportive environment. Sharing ideas, valuing each other's contributions, and creating an atmosphere where everyone feels empowered to participate are essential in navigating the challenges of a competitive and rapidly evolving market”. 

While achieving excellent outcomes is crucial, maintaining a healthy work-life balance is a top priority. “We’ve always had a grown-up culture and understanding that people have a personal life outside of work, meaning that I can pursue my other hobbies outside of work & feel like I have good balance.”