Market Segment Manager
We are searching for a Channel Manager Horeca to grow FC-P Horeca penetration in France (strategic growth country), via: Developing and implementing local marketing strategy in line with global channel scalers (both on mental availability and relevant portfolio), taking local insights & trends into account.
Ce ne dorim
- 4-6y - Proven experience in marketing management
- Academic/ Master (WO) level
- Proven experience in channel marketing management
- Good knowledge of the B2B and Foodservice market
- Customer focus: great curiosity for customer (operator) insights and thinking outside in
- Knowledge of Financial Management
- Effectively sets up strategies and plans
- French & English (verbal & written)
Functional skills:
- Strategic planning – to develop and execute plan OTIF
- Market insight (market trends/ competition, identify I&O and customer needs)
- Pro-active, willing to take ownership
Leadership competencies:
- Executing with Rigour
- Measuring & improving performance
- Gathering information and deriving insights
Ce oferim
What we offer:
- Full-time permanent contract - position to be filled immediately
- Remuneration depending on profile + 10% bonus on objectives
- Advantages: Reimbursement of the transport pass up to 50% + restaurant tickets
- Home office possible after agreement from the manager
Descrierea postului vacant
Main accountabilities:
Develop local channel insights & trends (eg. Competitor/ market/ categories and applications):
•Conduct thorough research on competitors, market trends, market pricing, relevant categories and applications and translate those/ feeding into actionable channel plans/ actions.
Execute a relevant & optimal portfolio in line with hero hero-focused assortment:
•Determine and optimize the relevant product portfolio (incl hero focused assortment, innovation & renovation initiatives) and align initiatives for product innovation and renovation to stay ahead in the market in line with the channel plan.
Local Channel plans (Marketing communication & activation):
•Translate FC Professional Horeca strategy into a France-specific 12Q plan, bringing global channel strategy and key jobs to be done towards OTIF execution with clear goal setting, KPIs, target group definition and evaluation.
•Customer Journey Mapping - map the customer journey to identify touchpoints and optimize the overall customer experience.
•And manage A&P within budget and monthly phasing
Data-driven- decision making:
•Utilize data analytics to make decisions (most recent data available) and continually optimize marketing strategies (incl. 12q and Budget initiatives). Monitor key performance indicators (both leading and lagging) on key activities and adjust tactics accordingly for maximum impact.
La FrieslandCampina credem într-un mediu de lucru în care fiecare angajat își poate manifesta personalitatea în mod autentic și se simte împuternicit să își descătușeze întregul potențial. Acceptăm diferențele și suntem deschisi către aplicanți, indiferent de sex, religie, rasă, orientare sexuală, vârstă, dizabilitate sau naționalitate. Dacă cine suntem noi ți se potrivește, te încurajăm să aplici, chiar dacă simți că s-ar putea să nu îndeplinești toate cerințele rolului.
Detalii despre echipa
Vezi toti colegii pe Linkedin- Belongs to the Marketing Department
- Reporting to the Director Marketing Europe
- Thoughtful collaboration with - Country managers & commercial team, [other channel] manager, finance (incl. pricing), digital team, KOL/ ambassadors, AB customers and/ or distributors, category dev team.
- FrieslandCampina: For thousands of people every day, we are more than just a dairy company. To our farmers, our employees, the communities we serve, the businesses we work with and the people to whom we bring happiness, FrieslandCampina means something more. For them it's not just about what we do, but who we are.
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JOB-ID: 57574 |
Market Segment Manager,
France