Kate Arbues - AMC

For Marketers who want more than one path

For many marketers, the dream is simple: work on iconic brands, continuously learn, and make an impact that goes beyond business results.

That is exactly what Kate Arbues has found at Alaska Milk Corporation, a subsidiary of FrieslandCampina.

Since joining the company in 2022, Kate has taken on multiple roles across commercial, brand marketing, and innovation, building experiences that many marketers would spend years seeking. Today, she is Senior Brand Manager for the Culinary Category in ALASKA, a heritage brand trusted by generations of Filipino families for over 50 years. Her journey is proof that at FrieslandCampina, career growth is not defined by a linear path but by the willingness to learn, explore, and take on new challenges

Kate & group

A place where marketers grow beyond their job titles

Kate began her FrieslandCampina journey in a commercial-focused role, working closely with sales teams and category management. Eager to deepen her marketing expertise, she moved into brand management and later took on an innovation role, working together with cross functional teams in different FrieslandCampina operating countries. Each move expanded her skills, perspective, and leadership capabilities.

What stands out most to Kate is the culture of development.

Opportunities are available to those who are curious, willing to learn, and ready to step outside their comfort zone.

For marketers who want exposure beyond traditional brand management, FrieslandCampina offers the chance to work across disciplines, collaborate with international teams, and build capabilities that accelerate both personal and professional growth. 

Turning consumer insights into real business impact

For Kate, marketing is about understanding people first.

Culinary Milk remains at the heart of Filipino households used in traditional desserts like Leche Flan and savory dishes like Sopas. Translating consumer insights into meaningful campaigns allowed her to help create stronger connections with consumers through reinforcing the relevance of Alaska's brands in their daily lives. Kate’s brand work is focused on bringing Filipino families together and helping entrepreneurs grow their food business through delicious food made creamier by ALASKA’s consistent quality products. This is crucial to ensure that ALASKA goes beyond its seasonal usage and penetrate new generations of Filipino families to enjoy.

Experiences like these are what inspire Kate most. At FrieslandCampina, marketers are empowered to go beyond campaigns and contribute directly to business growth, innovation, and long term brand success.

Building brands with purpose

What keeps Kate energised is knowing that her work helps make quality and affordable nutrition accessible to millions of families. As a new mother herself, FrieslandCampina's purpose, Nourishing by Nature, feels deeply personal. It reminds her that behind every campaign, innovation, and business result are consumers whose lives can be positively impacted by the products she helps bring to market. 

For the next generation of marketers, Kate's message is simple: stay curious, embrace challenges, and never stop learning.

At FrieslandCampina, you'll find more than a marketing career. You'll find the opportunity to grow across functions, work on beloved brands, create meaningful impact for consumers, and build a career with purpose. That's what makes FrieslandCampina a place where ambitious marketers can truly thrive.