Shopper Marketing Manager

The Role

The Shopper Marketing Manager position is crucial to our success in developing the strategy for marketing campaigns that accelerate profitable revenue growth via omnichannel shopper programs for retailers and customers.  Using marketing savviness, this position will play a vital role in translating global strategies for North America to support brand awareness, create brand followers, and open networks through multi-channels.  Ensure that our retailers' shelves are supported with best-in-class content to drive discovery and conversion. Campaign measurement will also be critical to ensuring profit and revenue growth on existing products and the launch of innovation. The ideal candidate is well-versed in traditional and emerging tactics and has experience with the products sold through Club, Food, & Mass channels.


Shopper Marketing Manager

What we ask

Who we are looking for

  • Is consumer-focused with all they do
  • Continually challenge themselves to go the extra mile to get the job done and ensure it’s done the right way as opposed to the easy way
  • Embraces continual development through sharing feedback and investment in learning opportunities.
  • Is a true collaborator, sharing resources, and engages in healthy debate
  • Celebrates differences and strives to learn from others who are different from themselves
  • Gives back to their community and supports sustainable practices

Essential knowledge and experience

  • BS in Marketing, Communications (Master preferred) along with a minimum of 5 years of marketing experience  
  • Demonstrated experience to develop and implement a plan to ensure future profitability and growth with targeted customers; proactively partner and align with stakeholders (Finance, Sales, etc);
  • Proven capabilities utilizing the Omnichannel shopper experience for E-commerce and retail
  • Engaged with social media platforms by leveraging audience microtargeting and intent-based strategy to raise brand awareness and drive sales
  • Strong business acumen and track record of over-delivering results
  • Experience in developing breakthrough consumer connections and communications
  • Strong creative eye with experience evaluating and developing communication materials
  • Excellent time management/project management skills (ability to multitask and manage competing deadlines and multiple stakeholders' demands). Ability to manage several marketing campaigns simultaneously and deliver reports on ROI
  • A team player who can inspire and lead a cross-functional team
  • Strong project management skills

What we offer

We are an affirmative action and equal opportunity employer.  Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

Consumer Dairy prohibits workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, veteran status, or any other protected classification under the law. Improper interference with the ability of employees to perform their job duties may result in discipline up to and including discharge.

Relocation and Visa sponsorship are not available.


Vacancy description

To be successful, you will use your curiosity, passion, digital techniques, and communication savviness to promote products/brands and build Consumer Dairy’s reputation as a world-class, global leader providing a diverse and exciting range of internationally acclaimed cheese brands. 

  • Develop a shopper marketing strategy across core retailers for our focus brands and hero SKUS. Facilitate a seamless execution of in-store programs and digital activation plans at various retailers.
  • Collaborate and align with stakeholders, including sales and finance, to support execution of programs, budget management.  
  • Design and execute end-to-end shopper marketing campaigns that seamlessly integrate online and offline touchpoints and ensure consistent messaging and unified approach across all touchpoints.
  • Support sales team in planning meetings and understand customer-specific strategies, shopper marketing tactics and develop actionable plans to drive in-store visibility, distribution, conversion and brand experience.
  • Develop and manage in-store sampling programs in line with brand and customer/channel plans working in conjunction with Channel and Customer Development Manager.
  • Align with stakeholders on objectives, KPIs, measure ROI, and benchmarks to drive shopper marketing program performance.
  • Work with sales and brand managers to identify at-risk or over-performing SKUS and plan activations to maintain and grow shelf space by retailer.
  • Support team on new product launches with in-store sampling, activations, and customer-specific programs.
  • Evaluate and adjust the plans as needed to create a seamless digital and in-store experience with retailers and customers. 
  • Actively and effectively manage external agencies and suppliers
  • Assess the effectiveness on in-store activation programs against key KPIs and share best practices and learnings with commercial and finance teams.
  • Leverage data to drive decision-making; Circana, customer shopper data, media marketing spend analysis, etc.
  • Provide clear and consistent communication between internal and external parties in the planning, implementation, and post analysis phase of brand activations.
Staying true to who you really are, that is your starting point at FrieslandCampina. Because it is precisely by embracing our differences that we can grow together. We want to create a working environment that allows all employees to bring their best and authentic selves. If who we are suits you, but you're not sure if you're the best fit for the role, we still encourage you to apply so we can help you find the role that fits you best.

It all begins with milk.

The story of FrieslandCampina and our relationship with milk began in 1871. This was the year farmers decided to join forces in local cooperative dairy factories. Doing so could strengthen their market position and ensure milk sales. Today, FrieslandCampina, headquartered in Amersfoort, Netherlands, is one of the world’s largest dairy companies. We provide millions of consumers worldwide with valuable nutrition from products made of milk every day.

FrieslandCampina has been bringing cheese into the US for over half a century. Based out of Paramus, New Jersey, US Consumer Dairy North America has expanded its presence across the United States and Canada with a portfolio of brands that offer a vast assortment of consumer dairy products. We are passionate about sharing our premium cheeses through consumer products for every occasion.

Our Purpose

FrieslandCampina’s purpose is nourishing by nature. It stands for better nutrition for the world and good living conditions for our farmers, now and future generations. We contribute to better nutrition for the world and food safety and security for millions worldwide by providing them with access to dairy.

Bring your spark and grow with us!

Apply now

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JOB-ID: 52190 | Shopper Marketing Manager, United States

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