Market Segment Manager
Market Segment Manager
FC-Professional (~€2.4B NS) –FAT valorization at a profitable growth YoY. FC-P will drive farmer profit in the B2B customer channels and is the go-2-partner (in dairy and plant-based value-added ingredients) for our customers. In close cooperation with customers and through the exchange of in-depth market, ingredient and application expertise, FC-P helps customers to win in their markets. FC-P is a global business with local offices, and dedicated product and application development and production facilities around the world.
We are searching for a Channel Manager Bakery to Grow FC-P Bakery penetration in France (strategic growth country), via: Developing and implementing local marketing strategy in line with global channel scalers (both on mental availability and relevant portfolio), taking local insights & trends into account.
What we ask
Candidate requirements:
- 4-6y - Proven experience in marketing management
- Academic/ Master (WO) level
- Proven experience in channel marketing management
- Good knowledge of the B2B and Foodservice market
- Customer focus: great curiosity for customer (operator) insights and thinking outside in
- Knowledge of Financial Management
- Effectively sets up strategies and plans
- French & English (verbal & written)
Functional skills:
- Strategic planning – to develop and execute plan OTIF
- Market insight (market trends/ competition, identify I&O and customer needs)
- Pro-active, willing to take ownership
Leadership competencies:
- Executing with Rigour
- Measuring & improving performance
- Gathering information and deriving insights
What we offer
- Full-time permanent contract - position to be filled immediately
- Remuneration depending on profile + 10% bonus on objectives
- Advantages: Reimbursement of the transport pass up to 50% + restaurant tickets
- Home office possible after agreement from the manager
Vacancy description
Main accountabilities:
Develop local channel insights & trends (eg. Competitor/ market/ categories and applications):
- Conduct thorough research on competitors, market trends, market pricing, relevant categories and applications and translate those/ feeding into actionable channel plans/ actions.
Execute a relevant & optimal portfolio in line with hero hero-focused assortment:
- Determine and optimize the relevant product portfolio (incl hero focused assortment, innovation & renovation initiatives) and align initiatives for product innovation and renovation to stay ahead in the market in line with the channel plan.
Local Channel plans (Marketing communication & activation):
- Translate FC Professional Bakery strategy into a France-specific 12Q plan, bringing global channel strategy and key jobs to be done towards OTIF execution with clear goal setting, KPIs, target group definition and evaluation.
- Customer Journey Mapping - map the customer journey to identify touchpoints and optimize the overall customer experience.
- And manage A&P within budget and monthly phasing
Data-driven- decision making:
- Utilize data analytics to make decisions (most recent data available) and continually optimize marketing strategies (incl. 12q and Budget initiatives). Monitor key performance indicators (both leading and lagging) on key activities and adjust tactics accordingly for maximum impact.
Team Details
See all colleagues on LinkedIn- Belongs to the Marketing Department
- Reporting to the Director Marketing Bakery Channel with 1 direct report
- Thoughtful collaboration with - Country managers & commercial team, [other channel] manager, finance (incl. pricing), digital team, KOL/ ambassadors, AB customers and/ or distributors, category dev team.
- FrieslandCampina: For thousands of people every day, we are more than just a dairy company. To our farmers, our employees, the communities we serve, the businesses we work with and the people to whom we bring happiness, FrieslandCampina means something more. For them it's not just about what we do, but who we are. We value talented people from any background who want to contribute to something bigger than themselves. We encourage all of our employees to make decisions that benefit our entire company. At FrieslandCampina we own our own career and act accordingly. We trust you to make a difference in your job and influence the bigger picture. Working at FrieslandCampina means you are contributing to a better world.