Head of Ecommerce and Mom & Baby channel
Head of Ecommerce and Mom & Baby channel
Are you ready to shape the future of Ecommerce and Mom & Baby channels? Do you thrive on building strategic partnerships and driving business growth? As the Head of Ecom and Mom & Baby channels, you will lead the development and execution of channel strategies that deliver business KPIs, strengthen customer relationships, and accelerate growth across Ecommerce and Mom & Baby accounts.
Key objectives:
- Develop and implement channel business plans to achieve KPIs and unlock growth opportunities in Ecom and Mom & Baby segments
- Drive customer engagement at senior levels by building and leveraging strong relationships that foster mutual benefits and long-term partnerships
- Collaborate cross-functionally with Marketing, CCD, Finance, and Supply Chain teams to align on Joint Business Plans (JBP), optimize trade activities, and ensure bottom-line performance while growing sales and value share
What we ask
- Education: BA, prefer Master Degree in Business or related fields
- Experience: 6 - 8 years of sales/ key account management experiences in related field/ FMCG is an advantage
- Skills & Knowledge:
- English communication skill (written and spoken)
- Confident, fast moving, disciplined, reliable and friendly personality
- Can Do mindset: think in solutions, not in problems
- Be able to concentrate for long period of time, handle pressure with high sense of confidentiality
- Deep knowledge of Modern Trade market in Vietnam
- Experience in leading a team (team management)• Communication & presentation capabilities
- Influencing capabilities internally & externally
- Conceptual thinking
What we offer
At FrieslandCampina Vietnam, we offer more than just a job - we offer a journey to grow and make an impact. Here’s what you can expect:
- Unique company culture of Dutch heritage and international presence
- You’ll become a key part of our ongoing transformation and contribute to provide better nutrition for the world
- You will be working with a wonderful team who are motivated to contribute and to live our purpose
- Diverse development program to grow and enhance your professional journey
- We offer you a competitive salary & benefits package
- Opportunity to #UnleashYourNature
Vacancy description
- Ensure delivery of Business KPIs: Volume/Value growth, market share, category penetration,profit, forecast accuracy and sales fundamentals for the assigned channel together with the KAM & KAE.
- Lead & develop the business relationship at senior level of customer based on strategic partnership, agreed on common objectives and a deep understanding of market, category and channel
- Develops a long-term plan together with the customer in line with our customer business planning. Assesses result based on JBP and strategic plan.
- Responsible for developing the strategy for the channel in terms of promotion, pricing, assortment, activation etc.
- Develop & execute a long-term capability plan for KAM & KAE in order to lift the total channel team to a higher level & develop all individuals
- End responsible for Trade Term negotiation, customer credit management
- Work with strategic projects with Marketing/CCD on plans for recruiting and retaining shoppers/consumers
- Other tasks as assigned by Sales Director
Team Details
See all colleagues on LinkedInFrieslandCampina Vietnam is part of Royal FrieslandCampina, one of the world’s largest dairy cooperatives from the Netherlands. Since 1995, we’ve brought high-quality dairy products to Vietnamese families through brands like Dutch Lady, Friso, Yomost, Fristi, Completa, and Longevity.
We value people who want to make an impact beyond their role. At FrieslandCampina, you’re trusted to take ownership, make bold decisions, and grow your career with purpose. Working here means contributing to a better world. Proudly nourishing Vietnam.
This role belongs to the Sales Modern Trade team. You will be leading a team of 7 members, including 3 KAM and 4 KAE.