"Sharing my out-of-the-box ideas with others energises me as such interactions always have a positive outcome – either the idea materialises into a project or it gets shot down, and in any case I get to learn something new." Manvee is collaborative by nature. How does she use this in her job as B2B Digital Marketing Manager?
It is a balancing act
"I find working for the FrieslandCampina Professional Industry Solutions business very interesting as it caters to large FMCG companies and co-creates their end products with dairy and alternative solutions. This setup allows us to build a strong relationship with every customer and use digital means to cross-sell and upsell solutions, however, it does make standardising customer journeys challenging. For every campaign, we are always striving to create a balance between online marketing automation techniques and offline personalization executed by sales."
When I first joined FrieslandCampina, I noticed that there is a strong sense of belonging in everyone who works here. The overall positive atmosphere and conversation culture at FrieslandCampina helps cultivate ambition and growth in a healthy manner.
The power of We
"I genuinely believe that great things are never done by one person, so I always share my ideas with those who I think can help build it further. Such interactions energise me as they always have a positive outcome – either the idea materialises into a project or it gets shot down, and in either case I learn something new."