“I always like to think of a problem from different angles and wonder what is the best way to solve it.” Haseeb translates his Creative nature into his work as Marketing Director for the Middle East and North Africa.
“We often do things because someone has told us that this is how it is, or no one has questioned approaching the problem or opportunity from a different perspective. If we want to create something unique or new for our consumers, then I believe 3 beliefs and behaviors can be very helpful to foster creativity. Let’s call them the 3 Cs of Creativity."
Being Curious and asking questions, being Committed and refusing to accept that things cannot be made better and being Collaborative to inspire people to work with each other.
"I believe that the greatest entrepreneurs, innovators, medical researchers etc. all have one thing in common; they refuse to accept that things could not be made better with their imagination and creativity. Even in the darkest of times, they are fighting their way towards the light because the best fuel to fire up creativity is optimism. It is the spark in our eyes that can sometimes help illuminate the journey ahead."
We are often told that it's not possible to change the way things happen, that we are crazy to believe that we can change the world, but it's indeed the "crazy" who end up showing the world the power of creativity.
“It’s great to be part of a global company, to connect with colleagues in other regions and learn from each other. FrieslandCampina is big enough to be a multinational, but small enough to stay connected.”