General Management

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Inspiring leadership is key for development

Our General Managers possess a high level of conceptual and strategic intelligence. They can read and assess situations, identify strengths and weaknesses. They have the courage to take bold principle-based decisions aimed at long-term results.

A key responsibility of any leader at FrieslandCampina is to identify, grow and stretch talent.

As a leader it is your job to inspire and support employees’ development and to create an environment of trust where people can grow.

Having a ‘whole-of-business’ mindset is essential for success

"We develop business leaders within FrieslandCampina. That means stepping up to opportunities and assignments that strengthen cross-functional capabilities. Whether you are in Supply Chain, R&D or Finance, you have to be willing to learn multiple things at the same time. This ‘whole-of-business’ mindset sets our people apart and the organisation up for success." – Manoj Viswanathan, Business Group HR Director Asia

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Core activities

Developing and executing strategy for the responsible organisational unit with a high degree of agility
Leading changes for the responsible business and organisational unit
Managing and coaching the team by having a continuous dialogue, supporting continuous improvement and finding balance in a highly volatile environment
Putting team members in their role, providing a clear way forward with the strategy and empowering others, while setting clear expectations