EC Marketing Manager, Tmall
The mission of the position is to build up brand in two Tmall Flagship stores, (Friso Natura & Friso Prestige) through in-site campaign and content, and provide the best digital experience along consumer decision journey, to drive business and brand share growth.
What we ask
- Bachelor’s degree or above
- Strong Ali eco-system and FMCG brand MKT experience is preferred.
- At least 5 years working experience related to EC marketing experience, Ali e-marketing experience preferred.
- Strong in-stie campaign and livestream experience.
- Excellent communication with Mandarin and English.
- Excellent in excel and PPT.
- Able travel based on business request.
What we offer
• A dynamic, challenging and innovative environment, where you will collaborate and exchange knowledge with a diverse team to make a difference.
• We believe in nourishing growth and offer training and personal development in order for you to continuously learn and grow in the direction you desire.
• Hybrid way of working is the new normal for us Where you can combine working from home or at the office.
• Of course a competitive salary, based on the weighting of your job, your experience and your training.
Vacancy description
- Integrate internal resources to make full-year campaign plan, like CNY, 618, D11, Super Member Day, Super brand day to and drive business on platform according to both category and platform insight.
- Responsible for content management, including store livestream, KOL and celebrity LS, develop good content calendar based on the consumer insight and hot topics.
- Monitor closely on campaign and content KPI and optimize investment efficiency constantly.
- Competitor monitor and review, to find more marketing opportunity.
- Manage external partners and build strong relationship with Ali client to obtain more platform intelligence and resource.
Team Details
See all colleagues on LinkedInStaying close to our beliefs is what made FrieslandCampina to what it is today. One of the reasons why our company is driven by our culture and our believe in the power of 'we'. It's in our nature. We believe that when you stay true to your nature, you will get the most out of your natural potential.
For over 150 years, we treasure the unique nature of our differences. Did you know that FrieslandCampina is one of the largest dairy cooperation's in the world, owned by 10,564 member dairy farmers. Every day our farmers and 22,961 employees in 32 countries try to get the most out of milk, from grass till glass. It is how we operate. We believe that when you stay true to your nature, you will get the most out of our natural potential. If that is in your nature too. Bring your spark. Join us. Grow with us. Unleash your nature.