From Incentive to Impact: Global Rewards at FrieslandCampina

Inge van der Wildt Global Reward Expert

As FrieslandCampina’s Global Rewards Expert, Inge van der Wildt is passionate about making work feel meaningful. For her, it’s not just about policies; it’s about people. She is dedicated to creating a workplace where employees feel valued, supported, and inspired to grow. “I’m Caring by Nature,” Inge says. “I love focusing on genuine connections, thoughtful recognition, and shaping experiences that help people thrive.”

Aligning purpose with performance

One of Inge’s key focus areas is the Short-Term Incentive Plan (STIP): a framework that connects team contributions to the company’s broader mission. “It’s not just about setting targets,” she explains. “It’s about ensuring employees feel connected to a shared purpose. Seeing those goals come to life in meaningful ways is what makes the work truly rewarding.” Inge is also a driving force behind FrieslandCampina’s digital transformation, simplifying processes and introducing modern tools to make daily work more efficient. “No confusion, no unnecessary hurdles - just clarity and transparency,” she says.

Inge and Driss

Designing the future of flexible rewards

The initiative Inge finds most exciting is the implementation of a Flexible Benefits Platform. “It’s designed to give employees more control over their compensation and benefits,” she shares. “While it’s still work in progress, the vision is clear: a system where people can personalize their rewards based on what truly matters to them.”, she explains.

“Balancing financial and non-financial rewards is essential to shaping who we are as an organization”, she continues. “While some companies may focus solely on salaries, our approach goes beyond that. We want to actively support our employees in multiple ways, from insurance and financial planning to work-life balance initiatives. This allows us to invest in programs that enhance employee well-being, ensuring that they feel valued not only through compensation but also through a supportive work environment”.

Looking ahead, Inge envisions a reward landscape that reflects the diverse needs of employees—one that respects work-life balance while celebrating performance. “I truly believe that when employees feel personally valued and recognized, engagement and satisfaction naturally follow.”