Customer Journey Execution Specialist
Provides channel marketing specific plans and execution for key direct customers (mainly Key Account & Industry), using data-driven analysis from market & competitive research, to grow Bakery and C&T portfolio through solutions-based selling.
FrieslandCampina Professional aims to accelerate Food Service business in Thailand. This includes scaling the business in direct and indirect channels, with current portfolio and also new products/brands. Hence, we need to provide best-in-class beverage and bakery knowledge and expertise to support our customer’s business with not only products, but also value-added services and solutions to gain more customer penetration in prioritized channels and grow our Food Service business profitably short-term and long-term.
What we ask
• Bachelor’s Degree or higher in Business Administration, Food Science or or related fields.
• Minimum 3-5 years overall experience FMCG companies. Experience in Beverage and/or Bakery is a plus.
• Strong food product knowledge and management skills. Good basic of brand, sales, finance knowledge. Strong analytical skills (identifying and turning insights into actionable plan/execution).
• Entrepreneurial spirit with good project management skills, result-oriented, self-motivated, and pragmatic.
• Good presentation and negotiation skills.
• Has demonstrated the ability to work in a team setting and has contributed to the achievement of a team's success.
• Must be able to communicate clearly and concisely both verbal and in writing with all levels within all business functions.
• Able to work under pressure and business dynamic.
• Good Command of both Thai and English in speaking, reading, and writing.
• Computer proficiency in Microsoft Offices and presentation tools.
What we offer
FrieslandCampina Thailand is the affiliate of Royal FrieslandCampina and has been here since 1967. We produce and sell variety of dairy products under brand name Foremost, Ship, Falcon, My Boy, and Debic. The extensive product range of quality products includes UHT milk, yoghurt drinks, condensed milk, and whipping cream. We believe our current and future success depends largely on the quality of our employees. For this reason, Foremost wants to offer an attractive, challenging and inspiring working environment where employees are encouraged to develop themselves both professional and personally.
Vacancy description
• Works with Marketing Manager to develop channel strategies for key direct customers (mainly Key Account & Semi-Industry), in alignment with category strategies, to ensure integrated marketing planning.
• Proactively seek opportunities, based on global/local bakery & beverage trends, to present our capabilities and products to our target customers.
• Manage & execute the channel plans as well as evaluate & analyze to ensure effectiveness and improvement plans.
• Collaborate with Key Account and Semi-Industry sales team to gain channel & customer insights, needs, trends, to come up with relevant strategies and tactics.
• Coordinate with In-House Bakery Chef, Brand Ambassadors, Partner Chef / Barista, to innovate menu ideas & applications made from our Bakery and C&T portfolio.
• Work collaboratively with Category Marketing, Shopper Marketing, R&D, and related functions to ensure smooth and efficient operations to support the direct account business growth plan.