Category Execution Manager - RTD GT Acceleration
Responsible in whole process of executing and monitoring distribution acceleration in GT channel for category focus in respective projects/zone based on the consumer/shopper needs and dynamics. Deliver Category/Segment growth based on shopper and customer understanding focusing on coverage, distribution, merchandising and activation.
What we ask
- Bachelor Degree in any major.
- At least 3 years of experiences in sales execution and strategy (Channel development, Trade Marketing, Channel Marketing or similar role) within FMCG business.
- Intermediate Microsoft Excel skill.
- Strong analytical skills and translate insight into actions.
- Influencing skills based on data.
- Basic understanding on 6P.
- Relevant basic commercial calculation (e.g. Sales Uplift, ROI, etc).
- Basic understanding on developing winning commercial proposition.
- Basic understanding on distributor, customer management and logistic (partnering externally).
- Basic understanding how to read Nielsen retail data and homepanel data.
- Knowledge on Shopper and Channel.
What we offer
- You’ll become a key part of our ongoing transformation and contribute to provide better nutrition for Indonesia.
- You will be working with a wonderful team who are motivated to contribute and to live our purpose.
- Challenging job.
- A competitive salary.
- Comprehensive training.
- Career development.
- Opportunity to #UnleashYourNature.
Vacancy description
- Stakeholder management: accommodate and coordinate the needs of Marketing and Sales, Vendors and Customer/consumer.
- Collaborative work: Working together with consumer insight team and decode the action needed to guide the field team to execution well in the market.
- Consumer & shopper understanding: Consumer and shopper information that gathered from observation, interview and data analysis. Understanding trends and market of respective for the respective category.
- Adaptability: Getting familiar with local business environment (cultures), understand the way of working and business process.
- Advisory roles: Guide the field team in developing the area based on insight and data. Continuously update knowledge and get insights on shopper and channel including adjacent categories and relevant occasions.
- Trade insight: Giving insight for trade activities to Category Heads and proposed action if necessary. Recommend actionable in-store solutions based on clear understanding of shopper behavior related to Category/Segment. Market and competitor mapping on promotions and activities.
- Ensure adherence to all company’s principles and policies.
- Main KPI: Distribution improvement
Team Details
See all colleagues on LinkedInYou will be a part of our marketing team in the Head Office to contribute on FrieslandCampina nourishing by nature purpose, reporting directly to the Head of Category RTD of Frisian Flag Indonesia.
For thousands of people every day, we are more than just a dairy company. To our farmers, our employees, the communities we serve, the businesses we work with and the people to whom we bring happiness, FrieslandCampina means something more. For them it's not just about what we do, but who we are.
We value talented people from any background who want to contribute to something bigger than themselves. We encourage all of our employees to make decisions that benefit our entire company. At FrieslandCampina we own our own career and act accordingly. We trust you to make a difference in your job and influence the bigger picture. Working at FrieslandCampina means you are contributing to a better world.