Affordable nutrition for Indonesian families

Felicia

“I want to contribute to the future generation of Indonesia.” Felicia, Assistant Brand Manager in Indonesia, is inclusive by nature. How does she translate this into her work?

“My journey with Susu Bendera started in 2018 when I worked as a product developer. Today, I'm working in marketing and get to bring the product to the market that I helped develop myself."

I'm very excited to contribute to FrieslandCampina’s mission to provide better nutrition for Indonesian children.

Susu Bendera

Ten percent of the Indonesian population live below the international poverty line and have limited access to nutritious foods. Therefore, we launched the dairy brand Susu Bendera (Indonesian for Frisian Flag), that should make dairy products available to people that live in poverty. Felicia explains: "Susu Bendera is our way to support the Indonesian government in the battle against malnutrition. Since its launched in April 2019, Susu Bendera has reached more than 300,000 households in Indonesia. I am very proud of this.”

Susu Bendera

Felicia is very motivated to continue her mission with Susu Bendera in the future. “I want to contribute to the future generation of Indonesia. Not only will we do this with our products. We also support this mission with programs that focus on education. I believe we can make a big difference in our country.”

Latest Sales & Marketing vacancies

Business Unit Manager

  • Sales & Marketing
  • Goch (DEU)
  • Professional - Experienced
  • 32-40 hours
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