Marketing Manager
We're looking for a strategic, commercially minded Marketing Manager to help drive growth across our UK Local Jewels portfolio, including the UK’s number 1 flavoured milk brand, YAZOO.
In this role, you’ll lead brand strategy, communication development, innovation, and cross-functional projects that deliver real market impact. You'll translate consumer insights into actionable plans, partner closely with retailers, and influence stakeholders across the business to bring big ideas to life.
If you’re a dynamic marketer who thrives in a fast-paced FMCG environment and loves turning insight into impact, we’d love to hear from you
What we ask
- A university degree (Marketing preferred) and 5–6 years’ experience in FMCG marketing—food & beverage a plus
- Strong understanding of the UK market and retailer landscape
- Proven commercial acumen, including P&L ownership
- Excellent analytical, project management, and leadership skills
- Experience steering innovation pipelines and managing cross-functional teams
- A data-driven mindset with strong consumer insight application
- Confident, persuasive communication and presentation abilities
- Ability to manage diverse stakeholders—internal teams, agencies, and customers
- A curious, proactive, solutions-oriented approach
- Resilience, creativity, and comfort making decisions with limited information
What we offer
Compensation & Benefits:
- Bonus: Up to 12.5% annual performance bonus
- Base salary: £69-72K
- Pension: Up to 13.7% employer contribution (age-dependent)
- Private Healthcare: Optional BUPA coverage + Medicash
- Life Assurance: 4x salary
- Group Income Protection Scheme
Wellbeing & Flexibility:
- 25 days holiday + 8 UK bank holidays
- Birthday day off
- “Summer Hours” & “Winter Wellness” time (2 hrs/week for personal wellbeing)
- Early Friday finishes at 4pm
- Access to “Help at Hand” wellbeing support for you and your family
Vacancy description
- Develop and deliver a 3–5 year growth strategy for the Local Jewels portfolio
- Lead the creation of a data-driven 12-quarter brand plan across all brands
- Own brand health KPIs: market share, penetration, net sales, and P&L targets
- Define brand identity and translate it into actionable brand guidelines
- Drive mental availability through compelling storytelling and media strategy
- Lead innovation and renovation projects in collaboration with BG innovation leads
- Manage external agencies across research, design, creative, digital, and PR
- Oversee development of brand sell-in stories and commercial propositions for customers
- Collaborate with internal teams across NPD, Category, Sales, Finance, and Shopper Marketing
- Shape channel and customer strategies & retailer engagements, including entry into new channels
Team Details
See all colleagues on LinkedInFor thousands of people every day, we are more than just a dairy company. To our farmers, our employees, the communities we serve, the businesses we work with and the people to whom we bring happiness, FrieslandCampina means something more. For them it's not just about what we do, but who we are.
We value talented people from any background who want to contribute to something bigger than themselves. We encourage all of our employees to make decisions that benefit our entire company. At FrieslandCampina we own our own career and act accordingly. We trust you to make a difference in your job and influence the bigger picture. Working at FrieslandCampina means you are contributing to a better world.
You work in the UK OpCo, responsible for the commercial execution and delivery in the UK market
Close working relationship with the YAZOO brand manager and Physical Availability brand manager (shopper), as well as Sales and Insights colleagues
You have strong relationships with the European business teams who help deliver growth plans