Sales & Marketing

Brands that make a difference

At FrieslandCampina Engro Pakistan we work with the brands that make a difference. Despite abundance of food resources, Pakistani households suffer from several forms of malnutrition. Our products help fight it since milk is an integral part of nutritious diet.

We have the right dairy expertise and world class standards that enable us to bring quality brands to millions of Pakistanis each day. Together we are creating a legacy of positive change and forward thinking.

Ice Cream Sales

Omore has a special place in the FrieslandCampina brand world. It’s the only Frozen Dessert brand in the entire company. Launched in 2009 in Pakistan, Omore quickly grew into a resilient challenger brand in the Frozen Dessert category in Pakistan. Omore offers scrumptious novel experiences for kids, teenagers, young adults & families.

Our portfolio comprises of more than 60 SKUs that spark moments of excitement and wonder. We offer products in all popular category formats such as sticks, cups, cones & multi-serve packs.

Omore has presence in over 20,000 outlets.

“Physical Availability” through more than 30,000 asset base & “Mental Availability” through regular summer block buster innovations remain key pillars of Omore’s Sales & Marketing strategy. Agile Commercial Execution driven by a strong & seasoned team of professionals is helping Omore become one of the most profitable brands of FrieslandCampina. Join the Omore team if you have a drive to spread excitement amongst the consumers in Pakistan.

Farooq Soomro, Senior Manager Marketing

"At FrieslandCampina Engro Pakistan we believe that the work we do matters. While Pakistan has an abundant supply of natural resources, 8 out of 10 children still do not eat the right type and quantity of food. Our products are helping reduce this gap. From farms to sales offices, our employees are striving to create a positive impact in our society. I help make our products mentally and physically available in the market. I believe together we are creating a legacy of positive change and forward thinking".