[Central] Route To Market Manager
[Central] Route To Market Manager
Are you a strategic thinker with a passion for driving sales excellence and optimizing route-to-market strategies?
We’re looking for a dynamic professional to lead and execute a best-in-class Route to Market (RTM) strategy in GT channel in Central region. In this role, you’ll collaborate cross-functionally to design and implement distribution models, enhance field force productivity, and drive growth through smarter customer engagement. If you're ready to make a measurable impact in sales effectiveness and field execution, we want to hear from you!
Wat we vragen
- Bachelor degree, major in Business or related fields
- At least 3-5 years of experience in Sales. Highly prefer experience in Route to Market or GT Sales positions from FMCG
- Excellent sales orientation mindset and strong collaboration skills; have commercial sense and understanding of Salesforce & Route-to-market (RTM) management, productivity analysis, improvement across salesforce & intermediaries
- Have understanding of DMS system and performance management dashboard i.e Power BI is a plus
- Soft skills required: Strong in data analysis; strong verbal & written communication and negotiation; ability to convince/influence on ASM and Distributors
- Be flexible to travel and adaptable to constantly changing environment
- Have a good command of English is a plus
Wat we bieden
- Unique company culture of Dutch heritage and international presence.
- You'll become a key part of our ongoing transformation and continue to provide better nutrition for the world.
- You'll be working with a wonderful team who are motivated to contribute and to live our purpose
- Diverse development program and internal opportunities to grow and enhance your professional journey
- We offer you a competitive salary & benefits package.
- Opportunity to #UnleashYourNature
Vacaturetekst
1. Seize the RTM opportunities to grow: Collaborate with Regional Sales Manager & Commercial Team to develop and implement a solid and optimal RTM strategy across channels (General Trade/Modern Trade/Special Accounts) in assigned territories including:
- Diversify customer to serve shopper; define customer classification and channel mapping
- Define optimal distribution model (direct / in-direct / whitespace) in both urban and rural area
- Design sales force structure, headcount, salary structure (fixed and variable pay) and KPI setting
- Define and refine process & guideline to develop RTM capability and deliver trainings to Sales force
- Develop RTM deployment toolkit, execution guideline, performance metrics (i.e distribution, coverage, SFE … ) and management dashboard
2. Implement RTM strategy with flawless execution: Partner with Regional Sale Manager (RSM) and Commercial team to implement and continuously enhance RTM strategy performance
- Implement RTM strategy including (but not limited to) deploy RTM model and manage Sales force execution
- Ensure RTM guidelines are followed as designed i.e distributor infrastructure, route standard, monthly coverage plan (MCP) and the sales force span of control
- Contribute in shaping distributor strategy: classification/ segmentation and trade terms to strengthening strategic partnership with distributors
- Continuously enhance field force productivity and efficiency via refining sales structure, distribution model, and improving sales policies/ programs (i.e target setting/ monthly KPIs and incentives; adhoc rewards & performance boosting)
- Monitor RTM performance metrics leveraging internal performance dashboard and external data i.e Nielsen data, conduct ROI evaluation of RTM model in assigned territories for key stakeholders
3. Develop field force and ensure quality of execution: Enhance the RTM capability of field force and monitor execution compliance in assigned territories
- Partner with Sales Capability Manager to identify the training needs and implement training agenda to field force (SS/ASM)
- Track and monitor the compliance of field force and distributors with RTM guideline (i.e MCP, route standard, store opening, order generation…) via daily monitoring with control system in place
- Corporate with Audit Manager and RSM to facilitate field audit as per audit agenda
4. Other RTM accountabilities
- Work with multi partnerships internally and externally (i.e Sales Ops, CCD, SC, vendor) to accelerate the growth of FCV in the market
- Other RTM initiatives as per assignment of NTW RTM Manager to improve numeric and weighted distribution of FCV products (i.e route to consumer, e-com expansion)