"My career with FrieslandCampina doesn’t just live in meeting rooms, it lives across Hong Kong."

Simon

Trust built across the city

For Simon, his career at FrieslandCampina doesn’t just take place in meeting rooms or spreadsheets, it lives across Hong Kong. In the cha chaan tengs that power the city’s rhythm. In every cup of silky milk tea made with Black & White. And in the long-standing relationships behind the scenes that keep it all running. “When I first joined, I didn’t even know FrieslandCampina,” he recalls. “But once I realised Black & White was part of it, a brand so deeply rooted in Hong Kong, I knew I wanted to be part of it.”

Working in B2B sales places Simon in a different world from consumer-facing roles. His customers are not just end consumers, but restaurant owners, distributors and key accounts spread across the city. His work doesn’t appear in advertisements, but in everyday moments. “Black & White is everywhere in Hong Kong,” he says. “From cha chaan tengs to local cafés, you see it, you taste it.” That connection makes the work tangible. It’s not just about selling a product; it’s about being part of a culture that has shaped Hong Kong’s iconic milk tea, now even recognised as an intangible cultural heritage.

Growing through relationships and responsibility

Over twelve years, Simon has grown from Sales Executive to Sales Manager, building not just his career, but long-term partnerships. In a B2B environment, trust is earned over time. “You work closely with customers, understand their challenges, and grow together,” he explains. From managing key accounts to navigating negotiations in a more competitive market, he has been trusted to step up and deliver. “It’s not just about hitting targets, but building lasting partnerships.”

Working on a legacy brand like Black & White brings a different challenge. “When you’re already No.1, the question becomes: what’s next?” In a market with increasing competition, growth requires both experience and fresh thinking. From price negotiations to leveraging data and insights, Simon continues to evolve the business while protecting what makes the brand iconic.

Simon 2

A legacy that continues to evolve

One moment that stood out for Simon was seeing Black & White connect with a new generation. “When Blackpink came to Hong Kong and voluntarily posted about Black & White, it was completely unexpected,” he recalls. For him, it was a powerful reminder that even a heritage brand can remain relevant and continue to evolve. “It makes you proud to be part of something that carries both history and influence.”

Over the years, the role has shaped Simon as much as he has shaped it. Today, he describes himself as more patient, more resilient and more people-focused, particularly as a team leader. “I’ve learned that challenges are part of the journey,” he says. “And trust, within the team and with customers, is what helps you move forward.”

His message to future talent reflects that belief. “You’ll be trusted, supported and given the chance to grow,” Simon says. “If you’re willing to build relationships, take on challenges and stay committed, you’ll go far.” For him, that is exactly what makes FrieslandCampina Hong Kong special: a place where you don’t just build a career, but become part of something bigger. A company where trust is earned over time, where long-standing partnerships matter, and where your work becomes part of the city’s everyday story.