Category Development Manager (Dutch Lady)
Category Development Manager (Dutch Lady)
Are you passionate about turning insights into growth strategies? We are hiring a Category Development Manager dedicated to the iconic Dutch Lady brand. In this role, you’ll drive category strategies, support commercial planning, and bring shopper-centric campaigns to life. Working cross-functionally, you’ll help optimize pricing, trade investments, and in-store execution to unlock sustainable growth and long-term success. Join us to turn strategy into action and drive sustainable business success.
Elvárásaink
- Education: University graduate in business administrative, foreign trade, economics, or related fields
- Experience: At least 02 years working experience in relevant position for FMCG industry (experience in Trade Marketing, Customer Marketing, and Category Management experience a plus.
- Skills:
- Strong analytical skills and business mindset; Proven business management competency
- Strong communication and influencing skills
- Creative and passionate, willing to take challenges
- Proactive, confident, and able to work under high pressure
- Good command in English and computer skills
Amit kínálunk
FrieslandCampina offers you a place to be yourself. In an innovative work environment with facilities and support that are second to none, we welcome your skills, ideas, and passion. Most of all, we welcome you as the person you are and the person you want to be. Our mission is to liberate people to work smarter.
FrieslandCampina Vietnam is located in Ho Chi Minh, Vietnam. Our colleagues are diverse in ethnicity, gender and languages. Opportunities to work with all different functions and many more locally or abroad. We believe in people development, where you chart your own path for your own career growth.
Our reward policies support FrieslandCampina’s values and business strategy by helping to attract, engage, and retain the best possible talent at every level. We offer remuneration packages that recognize and reward individual performance, experience, and potential, while reflecting competitive practices in all the countries in which we operate. A transparent, consistent and fair approach to reward is critical to our success and growth.
Pozíció bemutatás
1. Drive the development and implementation of trade category plan for total channels
- Participate in developing and deploying category trade plans aligned with brand and channel needs.
- Localize growth plans across regions and sales channels.
- Ensure activation readiness by preparing tools and materials.
- Conduct deep dives into performance metrics to identify growth drivers.
- Align category initiatives with in-store execution plans.
2. S&OP (Commercial Planning)
- Participate in MBP and 12Q planning cycles.
- Support demand forecast review and data alignment.
- Monitor execution progress against category KPIs.
- Partner with internal teams to ensure timely input submission.
3. Shopper Centricity & Omni-Channel 360
- Integrate Category, Channel, Customer, and Competitor insights into commercial activation strategies.
- Co-create winning in-store execution plans.
- Drive alignment between brand and channel communication plans.
- Ensure flawless 360° campaign delivery across touchpoints.
4. Revenue Growth Management
- Define and implement Price Pack Architecture (PPA) jointly with Brand.
- Ensure pricing strategies deliver both competitiveness and profitability.
- Evaluate trade investment ROI and optimize allocations across channels and brands.
FrieslandCampina offers you a place to be yourself. In an innovative work environment with facilities and support that are second to none, we welcome your skills, ideas, and passion. Most of all, we welcome you as the person you are and the person you want to be. Our mission is to liberate people to work smarter.
For thousands of people every day, we are more than just a dairy company. To our farmers, our employees, the communities we serve, the businesses we work with and the people to whom we bring happiness, FrieslandCampina means something more. For them it's not just about what we do, but who we are.
We value talented people from any background who want to contribute to something bigger than themselves. We encourage all of our employees to make decisions that benefit our entire company. At FrieslandCampina we own our own career and act accordingly. We trust you to make a difference in your job and influence the bigger picture. Working at FrieslandCampina means you are contributing to a better world.
This position is based in Ho Chi Minh, Vietnam and reports directly to the Senior Category Development Manager (Category Lead).