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Unleashing the power of Private Label

Private label

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Private Label isn't a behind-the-scenes role: it's where strategy becomes something real people reach for every day. In this video, you'll hear from our colleagues doing exactly that: co-creating products with leading retailers, owning decisions across the full value chain, and seeing their work land on shelves across Europe and beyond. It's an exciting time to be part of our Private Label team, a true growth engine for FrieslandCampina, and a place where your contribution is felt, seen, and tasted.

Our Retail & Americas Business Group

Retail & Americas is FrieslandCampina's entrepreneurial growth engine, the business group where dairy ambition meets real market action. Spanning North America, Latin America, and Western Europe, we bring both beloved brands and high-performing private label products to millions of households. It's a fast-moving, customer-driven environment where you work close to the full value chain: from how products are sourced and made, to how they're positioned and sold. Private Label sits at the heart of this business, with 25% of our member milk flowing through it, meaning your work has scale, visibility, and genuine commercial impact. For people who thrive on complexity, love collaboration, and want to build something that lasts, Retail & Americas is where your nature thrives.