Channel & Category Development Manager
Channel & Category Development Manager
To drive profitable sales and category growth within and across DLMI categories in the channel by identifying channel-specific opportunities and strategies
What we ask
Master’s or Bachelor’s degree in Business Management, Marketing, or a related field.
Minimum 5 years of commercial experience in an MNC, including managerial roles in Account Management, Trade Marketing, or Brand Management.
Strong knowledge of channel/customer and category management, trade marketing, and category products.
Proven experience in business planning, project implementation, and team management.
Excellent communication, presentation, and influencing skills; willing to travel.
What we offer
- Hybrid working model.
- Attractive remuneration package.
- Training provided.
Vacancy description
To drive profitable sales and category growth within and across DLMI categories in the Channel through:
Identifying channel-specific opportunities and strategies (at a total DLMI level – i.e., cross-category level) based on an in-depth understanding of the Channel’s individual objectives, growth strategies, needs, and target shopper.
Translating these opportunities and strategies into detailed channel plans by category – including POP activation plans, customized promotional programs, and tailored assortments where appropriate.
Championing channel-specific insights and needs throughout the business.
Ensuring DLMI is able to leverage its total size, scale, and expertise within the Channel.
Championing DLMI’s Perfect Store initiatives and facilitating the four-step process: define, execute, measure, and learn to continuously improve.
Team Details
See all colleagues on LinkedInFor thousands of people every day, we are more than just a dairy company. To our farmers, our employees, the communities we serve, the businesses we work with and the people to whom we bring happiness, FrieslandCampina means something more. For them it's not just about what we do, but who we are.
We value talented people from any background who want to contribute to something bigger than themselves. We encourage all of our employees to make decisions that benefit our entire company. At FrieslandCampina we own our own career and act accordingly. We trust you to make a difference in your job and influence the bigger picture. Working at FrieslandCampina means you are contributing to a better world.
This role will be based at Quill 9, Petaling Jaya.