Marketing Specialist
Marketing Specialist
FC-Professional (~€2.4B NS) –FAT valorization at a profitable growth YoY. FC-P will drive farmer profit in the B2B customer channels and is the go-2-partner (in dairy and plant-based value-added ingredients) for our customers. In close cooperation with customers and through the exchange of in-depth market, ingredient and application expertise, FC-P helps customers to win in their markets. FC-P is a global business with local offices, and dedicated product and application development and production facilities around the world.
FC-P in Malaysia launched its Global professional brand “Debic” and local brand “Dutch Lady Professional” in 2021 with the vision to become the most preferred European dairy brand in Malaysia/Singapore. With sustained momentum in the business and overwhelming response from operators the business and team size continue to grow. With the commissioning of a new milk processing factory at Bandar Enstek a major part of future growth in Malaysia will come from professional customers. With a relatively new position in the market FC-P Malaysia’s main objective is to grow presence via coverage extension and growing share of wallet with existing customers while building brand credentials and establishing an application led portfolio strategy.
Wat we vragen
Minimum of 5 years of relevant working experience with a Bachelor's degree in Business or a related field.
Strong knowledge of the HoReCa and Bakery market in Malaysia is preferred, but not mandatory.
Excellent customer insight skills with a curiosity for operator behavior and an outside-in thinking approach.
Proficient in PowerPoint and data-driven decision-making; experienced in event and project management.
Willing to travel within Malaysia and Singapore for on-site demos and roadshows; fluent in both written and spoken English.
Wat we bieden
- Unique company culture rooted in Dutch heritage, combining pragmatism, openness, and collaboration with a global outlook
- Competitive salary and comprehensive benefits package to attract and retain top talent
- Work alongside a talented, passionate team of innovation enthusiasts who value creativity and impact
- Cross-disciplinary learning and career growth opportunities to support continuous personal and professional development
Vacaturetekst
Execute customer journey plans across all relevant touchpoints (both online and offline) to ensure an optimal experience with FC-P, contributing to OTIF (On-Time, In-Full) execution of country plans.
Collaborate with Channel Managers to ensure consistent use of brand assets and effective marketing execution, supporting channel and category growth under the agile commercial execution framework.
Lead the execution of major exhibitions (e.g., FHM and ICBS), including managing agency and supplier coordination, ensuring brand consistency, and conducting post-event analysis for continuous improvement.
Work closely with the Marketing Manager to develop impactful sales materials (e.g., brochures, videos), and coordinate with distributors, culinary schools, and chefs to organize masterclasses with Brand Ambassadors.
Support key account conversion by preparing pitching decks, launch plans for LTOs, and marketing collaborations. Assist in tracking bakery and beverage trends and organizing ideation sessions with internal and external stakeholders.
Execute channel campaigns and maintain tracking reports for promotional sell-out activities. Organize regular product and application trainings for distributors and sales teams in collaboration with the culinary and technical teams.
Lead the execution of distributor and wholesaler roadshows, deploy in-store visibility assets based on channel strategy, and manage the lead conversion list from all events and roadshows.
Organize quarterly competitor benchmarking sessions with culinary and barista teams. Support customer interviews and testing sessions, and track competitor activities and pricing monthly with the Marketing Manager.
Ons team
Zie alle collega's op LinkedInFor thousands of people every day, we are more than just a dairy company. To our farmers, our employees, the communities we serve, the businesses we work with and the people to whom we bring happiness, FrieslandCampina means something more. For them it's not just about what we do, but who we are.
We value talented people from any background who want to contribute to something bigger than themselves. We encourage all of our employees to make decisions that benefit our entire company. At FrieslandCampina we own our own career and act accordingly. We trust you to make a difference in your job and influence the bigger picture. Working at FrieslandCampina means you are contributing to a better world.
This role will be for FrieslandCampina Professional Malaysia and Singapore, based in Petaling Jaya.