Channel & Category Development Manager/Assistant Manager (Trade Marketing)
Channel & Category Development Manager/Assistant Manager (Trade Marketing)
We are hiring talents for Channel and Category Development (Trade Marketing) to lead the development of data-driven channel and category strategies that support our Sales teams and drive in-store activation, visibility, and distribution growth. The role involves aligning brand and channel plans, supporting regional sales through insights and joint business planning, and executing in-store programs to enhance shelf presence and performance.
Key objectives:
This position is responsible for the development of high quality insights-driven channel & category strategies, and supporting Sales organization in execution of Consumer and Channel Activation plans focused on in-store visibility and activation, distribution and (national) promo plan.
What we ask
- Experience: At least 02 years working experience in relevant position for FMCG industry (experience in Trade Marketing, Customer Marketing, and Category Management experience a plus.
- Skills:
- Strong analytical skills and business mindset
- Proven business management competency
- Strong communication and influencing skills
- Creative and passionate, willing to take challenges
- Proactive, confident, and able to work under high pressure
- Good command in English & Vietnamese and computer skills
What we offer
- Unique company culture of Dutch heritage and international presence.
- You'll become a key part of our ongoing transformation and continue to provide better nutrition for the world.
- You'll be working with a wonderful team who are motivated to contribute and to live our purpose
- Diverse development program and internal opportunities to grow and enhance your professional journey
- We offer you a competitive salary & benefits package.
- Opportunity to #UnleashYourNature
Vacancy description
1. Drive the development and implementation of trade category plan for total channels
- Participate in developing and deploying category trade plans aligned with brand and channel needs.
- Localize growth plans across regions and sales channels.
- Ensure activation readiness by preparing tools and materials.
- Conduct deep dives into performance metrics to identify growth drivers.
- Align category initiatives with in-store execution plans.
2. S&OP (Commercial Planning)
- Participate in MBP and 12Q planning cycles.
- Support demand forecast review and data alignment.
- Monitor execution progress against category KPIs.
- Partner with internal teams to ensure timely input submission.
3. Shopper Centricity & Omni-Channel 360
- Integrate Category, Channel, Customer, and Competitor insights into commercial activation strategies.
- Co-create winning in-store execution plans.
- Drive alignment between brand and channel communication plans.
- Ensure flawless 360° campaign delivery across touchpoints.
4. Revenue Growth Management
- Define and implement Price Pack Architecture (PPA) jointly with Brand.
- Ensure pricing strategies deliver both competitiveness and profitability.
- Evaluate trade investment ROI and optimize allocations across channels and brands.
Other tasks assigned by the Line Manager.
Team Details
See all colleagues on LinkedInFor thousands of people every day, we are more than just a dairy company. To our farmers, our employees, the communities we serve, the businesses we work with and the people to whom we bring happiness, FrieslandCampina means something more. For them it's not just about what we do, but who we are.
We value talented people from any background who want to contribute to something bigger than themselves. We encourage all of our employees to make decisions that benefit our entire company. At FrieslandCampina we own our own career and act accordingly. We trust you to make a difference in your job and influence the bigger picture. Working at FrieslandCampina means you are contributing to a better world.