Assistant Brand Manager (Dutch Lady)
- Drive brands growth in Vietnam by turning insights into agile, data-informed marketing actions, challenging conventions, and pursuing calculated risks.
- Balance strategic leadership with hands-on execution, ensuring strong cross-functional alignment and effective stakeholder management across the organization.
Что мы спрашиваем
- Education: Bachelor’s degree in Marketing, Business, or related field.
- Experience: 1–2 years in brand/marketing roles, preferably in FMCG or consumer goods.
- Strong interest and familiarity with digital platforms, social media, influencer marketing, and emerging consumer trends.
- Skills:
+ Analytical & problem-solving skills
+ Stakeholder and project management
+ Digital literacy
+ Strong organizational skills
+ Excellent communication skills in English & Vietnamese.
Что мы предлагаем
- Distinctive company culture rooted in Dutch heritage and strengthened by a global, international presence
- Purpose-driven work where you will contribute directly to our mission of nourishing Vietnam
- Professional development opportunities through structured programs designed to support continuous growth and career advancement
- Competitive compensation and benefits package aligned with your skills, experience, and contributions
- Empowering environment that provides the opportunity to # UnleashYourNature and realize your full potential
Описание вакансии
- Marketing Operations
+ Assist in implementing annual marketing plans based on market, trade, and consumer insights
+ Support brand management activities including creative development, pricing, and promotions
+ Closely monitor and analyse brand performance (Sales, Share, Distribution) & competitor activities
+ Coordinate with internal teams (Supply Chain, Finance, Trade Marketing, Sales, R&D etc) and external partners (advertising, media, design agencies) to deliver brand objectives - Brand Activation
+ Assist in creating annual brand activation plans, including in-store communication, shopper promotions, and trial activations
+ Develop detailed implementation plans covering budget management, timelines, and activity tracking
+ Ensure flawless execution of in-store activations for product launches, key projects, and thematic campaigns - Digital & Social Media
+ Stay up to date with social media trends, consumer behavior, and cultural moments to inform marketing actions
+ Support the planning and execution of digital marketing campaigns
+ Contribute to the development of digital content strategies that strengthen brand presence and drive engagement
+ Collaborate with agencies and internal teams to ensure digital campaigns are aligned with overall brand objectives - Budget & Compliance
+ Provide regular updates on key data (volumes, market share, sales, market intelligence)
+ Ensure all marketing expenditures remain within approved budgets - Other Responsibilities
+ Participate in cross-functional projects as required
+ Support internal audit processes
+ Undertake additional tasks assigned by the Line Manager
Staying true to who you really are, that is your starting point at FrieslandCampina. Because it is precisely by embracing our differences that we can grow together. We want to create a working environment that allows all employees to bring their best and authentic selves. If who we are suits you, but you're not sure if you're the best fit for the role, we still encourage you to apply so we can help you find the role that fits you best.
Данные команды
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JOB-ID: 60512 |
Assistant Brand Manager (Dutch Lady),
Viet Nam