Move Beyond Boundaries: Bernice’s Journey from Management Trainee to Global Marketer

Bernice’s career accelerated when she was given the opportunity to lead a major product launch soon after being promoted to Brand Manager. While cross-functional leadership was new to her, she chose to rise to the challenge instead of waiting until she felt completely ready. “I was still very green, but management’s trust became my strongest driving force.” The experience not only built her confidence but also unlocked new possibilities ahead.

Bernice’s latest career move is a global assignment as Category Marketing Manager, where she collaborates with international teams and helps shape the future growth strategy of the Friso portfolio. To her, mobility is not simply about moving from one place to another; it is about broadening perspectives and creating a greater impact. Her journey embodies the culture at FrieslandCampina Hong Kong: a workplace that trusts people with challenges, encourages them to explore new possibilities, and supports them in growing beyond their current roles.