"Bringing strategy and soul to work"

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Passion for creation

Nyayu’s journey with FrieslandCampina Indonesia has been nothing short of exciting. She joined in March 2020 as a Local Activation Manager in Sumatra, later moved to Head Office as Brand Manager for Omela, and now leads as the Physical Availability Manager for Ready-To-Drink (RTD). Across these roles, one thing has stayed the same, her passion for creating real connections between brands and people.

"Marketing isn’t just about strategy. It’s about making a real difference. I love bringing ideas to life through in-store promotions and consumer experiences that not only grow the brand but also encourage healthier choices" Nyayu explains. This is what excites her—helping people make simple, nutritious decisions every day. "That’s why I chose to work for FrieslandCampina, a company that truly values well-being and sustainability" she shares.

Becoming a nutrition ambassador

One of her proudest moments was leading the turnaround of the Omela brand. "Stepping into the role without a formal handover wasn’t easy, but I worked closely with teams across the company and drove Omela’s growth in both visibility and performance. Through this, I earned to stay resilient, focus on solutions, and believe in the power of collaboration".

To Nyayu, her role is more than just managing products, it’s about becoming a nutrition ambassador. Every campaign she leads is a chance to bring healthier options closer to consumers and contribute to the well-being of the community. That makes the work at FrieslandCampina more meaningful.

Finding balance

Outside of work, Nyayu finds her balance through diving, climbing, and staying active. "For me, well-being isn’t just about staying fit, it’s about being fully present and listening to what my body and mind need. Diving, in particular, helps me slow down and stay calm, even when life gets busy. It’s this mindset that enables me to handle challenges at work with clarity and focus", Nyayu shares.

Nyayu often shares her well-being journey on social media to encourage others to take care of themselves too. Whether it’s a quick workout, a dive trip, or simply making time to recharge, she hopes more people will see that taking care of your well-being is an essential part of doing your best work.

She feels fortunate to be part of FrieslandCampina, where well-being is truly supported and encouraged. "FrieslandCampina is a place where you can grow, be challenged, and still stay true to yourself. It’s a space where you can bring both your strategy and your soul to work, every single day" she explains.