Senior Social Commerce and Digital Marketing Manager
Our new Social Commerce and Digital Marketing Manager will help enhance brand presence, engagement, and sales for Friso in Vietnam. The focus will be on leveraging key digital platforms, particularly social media and e-commerce, to reach target parents, build trust, and drive conversions in a highly competitive and regulated industry.
我们的需求
- Increase Brand Awareness & Trust: Position Friso as a trusted, high-quality, and reliable choice for infant nutrition among Vietnamese parents.
- Drive Online Engagement: Foster active communities and meaningful interactions with target audiences across relevant social media platforms.
- Generate Qualified Leads & Sales: Convert engaged users into loyal customers through effective social commerce strategies and integrated digital campaigns.
- Optimize Customer Journey: Ensure a seamless and positive experience from initial brand exposure to post-purchase support.
- Monitor & Analyze Performance: Track key metrics, derive actionable insights, and continually optimize strategies for maximum ROI.
我们可提供
An exciting opportunity to be part of bringing Friso back to growth in Vietnam.
空缺职位描述
Strategy & Planning
- Market & Competitive Analysis
- Digital Marketing Strategy Development
- Content Strategy & Calendar
- Influencer Marketing Strategy
- Performance Monitoring & Reporting Framework
Social Media Management & Community Building
- Platform Management: Meta (with a focus on Live and Reels), TikTok (especially TikTok Shop).
- Content Creation & Publishing
- Community Engagement
- Live Commerce Execution
- User-Generated Content (UGC) Initiatives
E-commerce & Performance Marketing
- Social Commerce Integration
- Paid Media Campaigns
- Marketplace Optimization
- Website/Landing Page Optimization
- Data Analysis & Reporting
Brand Protection & Compliance
- Regulatory Adherence: Ensure all digital marketing and social commerce activities strictly adhere to the WHO Code, Marketing in IFT of FrieslandCampina, and Vietnamese regulations, including those related to breast-milk substitutes. This is paramount.
- Crisis Management
在 FrieslandCampina，我们珍视每一个人独一无二的天性，也相信不同个体在一起可以产生巨大的能量。我们拥抱差异，打造无偏见 （性别、宗教、种族、性取向、年龄、残疾或国籍）的工作环境。释放天性，共赢为世界提供更好的营养。如果这也是你的初心，加入我们。
团队详情
在领英上查看所有同事We are looking for our next team member that has:
- Proven experience (min 7+ years) in social commerce, digital marketing, or brand management, specifically within the Vietnamese market.
- Demonstrable experience working with infant formula, FMCG, or health/nutrition brands is highly preferred.
- In-depth knowledge of Vietnamese social media landscape (Meta, TikTok) and e-commerce platforms (Shopee, Lazada).
- Strong understanding of social commerce trends in Vietnam, including live commerce and influencer marketing.
分享职位空缺
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JOB-ID: 58003 |
Senior Social Commerce and Digital Marketing Manager,
Viet Nam