Senior Social Commerce and Digital Marketing Manager
Our new Social Commerce and Digital Marketing Manager will help enhance brand presence, engagement, and sales for Friso in Vietnam. The focus will be on leveraging key digital platforms, particularly social media and e-commerce, to reach target parents, build trust, and drive conversions in a highly competitive and regulated industry.
Wat we vragen
- Increase Brand Awareness & Trust: Position Friso as a trusted, high-quality, and reliable choice for infant nutrition among Vietnamese parents.
- Drive Online Engagement: Foster active communities and meaningful interactions with target audiences across relevant social media platforms.
- Generate Qualified Leads & Sales: Convert engaged users into loyal customers through effective social commerce strategies and integrated digital campaigns.
- Optimize Customer Journey: Ensure a seamless and positive experience from initial brand exposure to post-purchase support.
- Monitor & Analyze Performance: Track key metrics, derive actionable insights, and continually optimize strategies for maximum ROI.
Wat we bieden
An exciting opportunity to be part of bringing Friso back to growth in Vietnam.
Vacaturetekst
Strategy & Planning
- Market & Competitive Analysis
- Digital Marketing Strategy Development
- Content Strategy & Calendar
- Influencer Marketing Strategy
- Performance Monitoring & Reporting Framework
Social Media Management & Community Building
- Platform Management: Meta (with a focus on Live and Reels), TikTok (especially TikTok Shop).
- Content Creation & Publishing
- Community Engagement
- Live Commerce Execution
- User-Generated Content (UGC) Initiatives
E-commerce & Performance Marketing
- Social Commerce Integration
- Paid Media Campaigns
- Marketplace Optimization
- Website/Landing Page Optimization
- Data Analysis & Reporting
Brand Protection & Compliance
- Regulatory Adherence: Ensure all digital marketing and social commerce activities strictly adhere to the WHO Code, Marketing in IFT of FrieslandCampina, and Vietnamese regulations, including those related to breast-milk substitutes. This is paramount.
- Crisis Management
Bij FrieslandCampina geloven we in een werkomgeving waar iedereen zich hun volledige en authentieke zelf kan voelen en in hun kracht wordt gezet om het beste uit zichzelf te halen. We omarmen elkaars verschillen en ontvangen graag je sollicitatie, ongeacht je geslacht, geloof, afkomst, seksuele voorkeur, leeftijd, beperking, of nationaliteit. Als wie wij zijn bij jou past, moedigen we je aan om te solliciteren, ook als je niet zeker weet of je aan alle eisen voldoet.
Ons team
Zie alle collega's op LinkedInWe are looking for our next team member that has:
- Proven experience (min 7+ years) in social commerce, digital marketing, or brand management, specifically within the Vietnamese market.
- Demonstrable experience working with infant formula, FMCG, or health/nutrition brands is highly preferred.
- In-depth knowledge of Vietnamese social media landscape (Meta, TikTok) and e-commerce platforms (Shopee, Lazada).
- Strong understanding of social commerce trends in Vietnam, including live commerce and influencer marketing.
Deel deze vacature
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JOB-ID: 58003 |
Senior Social Commerce and Digital Marketing Manager,
Viet Nam